Meet Krete Store: From Jake's Ski Accident to Clean Skincare for Everyone

We're impressed to introduce Krete Store, where Krete was born after founder Jake took a ski to the face—probably not how you thought this story would begin, right? In educating himself on the best stuff for eliminating redness, blemishes, and scarring, Jake soon discovered that everything out there was so specialized, it took a cabinet full of products and a 30-minute regimen to see results, plus, the entire experience—from education to application—was geared toward female customers, almost as if skin care companies didn't realize guys have skin, too. Launching with a Hydrating Facial Serum, Jake founded Krete to provide simple, quick, and effective solutions for everyone, including men. Addressing the problem that most skin care companies have no idea what is actually in their formulas because they outsource their formulation to third parties, often using the same premade formulas as every other brand with cheap ingredients that can be harmful, Krete is Clean, Vegan, and Cruelty Free—all products are 100% vegan, cruelty-free and formulated from scratch with only ingredients that will help fix your skin, never using parabens, phthalates, formaldehyde or any other damaging chemicals just to save a few bucks at the cost of customers' health, proving you wouldn't let a restaurant put sawdust in your food, so don't let your skin care brands get away with putting toxins on your skin!

Founder Story: Krete Was Born After Jake Took a Ski to the Face

Krete was born after our founder Jake took a ski to the face - probably not how you thought this story would begin, right? In educating himself on the best stuff for eliminating redness, blemishes, and scarring, Jake soon discovered that everything out there was so specialized, it took a cabinet full of products and a 30-minute regimen to see results.

Almost as If Skin Care Companies Didn't Realize Guys Have Skin, Too

Plus, the entire experience - from education to application - was geared toward female customers. It was almost as if skin care companies didn't realize guys have skin, too... Launching with a Hydrating Facial Serum, Jake founded Krete to provide simple, quick, and effective solutions for everyone, including men.

Do You Know What's in Your Skin Care Products?

We won't be surprised if you don't. In fact, most skin care companies have no idea what is actually in their formulas, either. That's because they outsource their formulation to third parties, often using the same premade formulas as every other brand, with cheap ingredients that can be harmful.

Krete is Clean, Vegan, and Cruelty Free!

All Krete products are 100% vegan, cruelty-free and formulated from scratch with only ingredients that will help fix your skin. We never use parabens, phthalates, formaldehyde or any other damaging chemicals just to save a few bucks at the cost of our customers' health.

Don't Let Your Skin Care Brands Put Toxins on Your Skin!

You wouldn't let a restaurant put sawdust in your food - don't let your skin care brands get away with putting toxins on your skin! This powerful analogy makes ingredient quality personal and urgent.

At Daily Health & Beauty, we're impressed by Jake's journey from taking a ski to the face to founding Krete Store after discovering everything for eliminating redness, blemishes, and scarring was so specialized it took a cabinet full of products and a 30-minute regimen, with the entire experience geared toward female customers as if skin care companies didn't realize guys have skin, too. His mission to provide simple, quick, and effective solutions for everyone including men, formulating from scratch with only ingredients that will help fix your skin, 100% vegan, cruelty-free, never using parabens, phthalates, formaldehyde or damaging chemicals makes Krete Store a perfect addition to our curated collection of clean inclusive skincare brands.

Explore the complete Krete Store collection and discover products formulated from scratch addressing the problem that most skin care companies outsource formulation to third parties using premade formulas with cheap harmful ingredients—proving you wouldn't let a restaurant put sawdust in your food, so don't let your skin care brands get away with putting toxins on your skin!