Meet Una Biologicals®: Chief Joy Guru's Mission of Health + Happiness
Daily Health & Beauty
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We're inspired to introduce Una Biologicals®, founded by CEO Jessica Graves (Chief Joy Guru) who started making organic products years ago out of personal need for sensitive skin-friendly products plus a deep seated passion for herbs, organics, and living our happiest, healthiest lives. What began as a cottage business has grown since 2008 into a woman-owned platform rooted in the belief that you deserve health + happiness—being health-full means being free from chemicals, additives, harmful ingredients and artificial fragrances while living a joy-full life, proving that products can nourish your body and uplift your soul through organic, sustainable, fair trade ingredients in recyclable packaging, while building community through the Artisan Made program, Dolly Days campaign, and Diamond Girl body butter that donates $5 per jar to nonprofits supporting women and girls.
Rooted in Health + Happiness
Una Biologicals is rooted in the belief that you deserve health + happiness. Being health-full at Una Biologicals means being free from chemicals, additives, harmful ingredients and artificial fragrances. It also means living a joy-full life.
Nourish Your Body & Uplift Your Soul
To this end, we've created products that nourish your body & uplift your soul - allowing you to feel good, look amazing, & actualize your happiest, healthiest self! This holistic approach recognizes that true wellness encompasses both physical and emotional wellbeing.
Build Community: Artisan Made Program
Una Biologicals is committed to growing a strong and vibrant community. We run the Artisan Made program in-store and online, highlighting craftsmen and ensuring artists have access to You, our amazing Una Family.
Shopping Small Uplifts Us All
We proudly sponsor local indie handcrafted programs, mentor youth and women business owners, work with our local farmers, and reinvest in our local community. Shopping small uplifts us all!
Woman Owned: More Than the Obvious
Being woman owned is part of our identity and means more to us than the obvious. As a woman at the helm, I take pride in reducing barriers to mothers re-entering the workforce, ensuring a multi-generational workplace where people of all ages can learn from each other, and in creating a safe workplace for all people.
Culture of Wellness, Compassion & Cooperation
At Una Biologicals we believe in a culture where success includes wellness, compassion & cooperation. This values-driven approach creates an environment where everyone can thrive.
Programming That Lifts People
As a gal in our community, I value Una's opportunity to provide programming and workshops that lift people, create spaces for growth & learning, and encourage connections within our community.
Supporting Other Women Owned Businesses
Naturally, we're also committed to supporting other women owned businesses, and creating opportunities to highlight these women, and their products, whenever possible.
Platform for Younger Generations
As a mama & a CEO, I view Una Biologicals as a platform to show younger generations how to set your own terms, show up for yourself (and those important to you), and work towards a greater good.
Give Back: It's Just the Right Thing to Do
Giving back is a way of life at Una. It's just the right thing to do. Every year Una Biologicals donates to numerous nonprofits that support women & girls, education, wellness in its many forms, and of course sustainability.
Supporting Neighbors in Need
In this time, it is even more important to support those around us, helping our neighbors ensure food, housing security and overall safety.
Dolly Days: Joy + Community + Giving Back
In 2020 we began Dolly Days, a campaign of joy + community building + giving back, and we've proudly continued to expand this project. In true Dolly fashion, our Community Give Back program works to lift spirits, unite people, and support those in need.
Diamond Girl Body Butter
To help fund this campaign, we create Community Give Back Products. Our Star in this program is Diamond Girl body butter - a sparkly feminine homage to Dolly Parton and her philanthropic, fringe wearing, community building ways. For every jar of Diamond Girl we sell, $5 is donated to a non-profit chosen quarterly.
Love Your Mother 🌎︎
At Una Biologicals, we incorporate environmentally friendly practices into our business every day. Organic, sustainable and fair trade ingredients are the only options (in our opinion).
Recyclable, Reusable, or Compostable Packaging
We use recyclable, reusable, or compostable packaging for your products. We buy containers from American manufacturers and minimize shipping wherever possible. We use American made and post-consumer paper and shipping products.
Intentional Stewards of Our Earth
We are intentional stewards of our earth, and we continually strive to do more. This commitment to environmental responsibility guides every business decision.
From Chief Joy Guru CEO Jessica Graves
"I started making organic products years ago out of a personal need for sensitive skin-friendly products plus a deep seated passion for herbs, organics and living our happiest, healthiest lives."
From Cottage Business to Una Biologicals
"That personal practice eventually became a cottage business and has grown since 2008 into Una Biologicals. I am proud of all that we are able to offer our clients and am regularly humbled by their positive accounts and responses to Una Biologicals."
Helping People Find Their Healthy Way
"I am passionate about helping people find their healthy way of living and have been blessed to be able to work with so many truly amazing people through Una. It is a joy to create happiness and healthfulness for our client-family, one great product at a time."
Free From Chemicals and Additives
Being "free from chemicals, additives, harmful ingredients and artificial fragrances" ensures that Una products support rather than compromise health.
Living a Joy-Full Life
The emphasis on "living a joy-full life" recognizes that health without happiness is incomplete wellness.
Actualize Your Happiest, Healthiest Self
The mission to help customers "actualize your happiest, healthiest self" positions Una as a partner in holistic transformation.
Reducing Barriers for Mothers
"Reducing barriers to mothers re-entering the workforce" addresses a critical challenge many women face and creates inclusive employment opportunities.
Multi-Generational Workplace
Ensuring "a multi-generational workplace where people of all ages can learn from each other" creates wisdom exchange and mentorship opportunities.
Set Your Own Terms
Showing younger generations "how to set your own terms" empowers them to create businesses and lives aligned with their values.
Dolly Parton Homage
Creating Diamond Girl as "a sparkly feminine homage to Dolly Parton and her philanthropic, fringe wearing, community building ways" celebrates an icon of generosity and joy.
At Daily Health & Beauty, we're moved by Jessica Graves' journey from personal need for sensitive skin-friendly products to founding Una Biologicals® as Chief Joy Guru in 2008. Her commitment to health + happiness free from chemicals, woman-owned values that reduce barriers for mothers, Artisan Made program supporting local craftsmen, Dolly Days campaign with Diamond Girl body butter donating $5 per jar to nonprofits, and organic sustainable fair trade ingredients in recyclable packaging makes Una Biologicals a perfect addition to our curated collection of joy-full wellness brands.
Explore the complete Una Biologicals® collection and discover products that nourish your body and uplift your soul—proving you deserve health + happiness, one great product at a time, while supporting women and girls through community give back programs.





















