Meet WishGarden Herbs: From 1970s Herbal Renaissance to Radical Remedies

We're honored to introduce WishGarden Herbs, a pioneering herbal company born from the 1970s herbal renaissance and led by environmental crusader Catherine Hunziker. From humble beginnings as a closet filled with alchemical wonders to becoming a comprehensive everyday health solution, WishGarden Herbs bridges ancient plant healing traditions with modern accessibility—proving that radical herbal remedies can empower people to own their health in everyday life.

The 1970s Herbal Renaissance

The 1970s, known for bell-bottom jeans and disco fever, also saw a quieter revolution—the herbal renaissance. This movement aimed to reconnect people with ancient plant healing traditions that were largely lost during the 1900s in America. Amid this rising interest in holistic health, Catherine Hunziker emerged as a passionate environmental crusader and fervent advocate for women's rights.

Catherine Hunziker: Midwife and Visionary

As a trained midwife, Catherine recognized the urgent need for women to reclaim their health and wellness. Driven by this vision, Catherine began handcrafting fast-acting liquid herbal extract blends to assist midwives during births. This dedication led her to acquire WishGarden Herbs in the 1980s, which at the time was little more than a closet filled with alchemical wonders.

Transformation from Birth Practice to Everyday Health

As Catherine steered WishGarden's transformation from a birth practitioner-focused company to a comprehensive everyday health solution, she executed a vision to make herbalism more approachable and accessible. Instead of expecting people to identify single herbs such as mullein, angelica, and elecampane for lung health, she combined them into effective blends with explanatory and catchy names like "Deep Lung."

Simplifying the Path to Natural Wellness

This innovative approach simplified the path to natural wellness and boosted the appeal and success of herbal remedies in the emerging natural grocery stores, apothecaries, and holistic medicine clinics. Catherine's vision made herbalism accessible to people who might otherwise be intimidated by complex botanical knowledge.

Living the Legacy Today

Today, the spirit of the 1970s herbal renaissance still thrives at WishGarden Herbs, where they remain proudly owned by Catherine and her children. With an unwavering focus on sustainability, ethical sourcing, and scientific research, they bridge the gap between tradition and innovation.

Mission: Empowering Health Ownership

"We are honored to carry on our mission of empowering people to own their health by crafting radical herbal remedies for everyday life." This mission reflects WishGarden's commitment to making herbal wellness accessible and effective for modern lifestyles.

From Closet to Comprehensive Solutions

WishGarden's journey from "little more than a closet filled with alchemical wonders" to a comprehensive health solution company demonstrates the power of vision, dedication, and understanding customer needs in the natural health space.

Fast-Acting Liquid Herbal Extracts

Catherine's innovation in creating fast-acting liquid herbal extract blends addressed a real need in the midwifery and natural health communities, providing effective solutions when time and efficacy were crucial.

Catchy, Explanatory Naming

The genius of creating blends with "explanatory and catchy names like 'Deep Lung'" made herbalism approachable for people who didn't have extensive botanical knowledge, democratizing access to plant medicine.

Women's Health Advocacy

Catherine's background as both an environmental crusader and women's rights advocate infused WishGarden with values that prioritize women's health autonomy and environmental responsibility.

Bridging Tradition and Innovation

WishGarden's commitment to bridging "the gap between tradition and innovation" ensures that ancient plant wisdom is validated by modern scientific research while remaining accessible to contemporary users.

Sustainability and Ethical Sourcing

With an unwavering focus on sustainability and ethical sourcing, WishGarden demonstrates that successful herbal companies can operate responsibly while providing effective products.

Scientific Research Foundation

WishGarden's emphasis on scientific research ensures that their traditional herbal formulations are backed by modern understanding, providing confidence for both practitioners and consumers.

Family-Owned Legacy

Remaining proudly owned by Catherine and her children ensures that WishGarden's founding values and vision continue to guide the company's development and decision-making.

Radical Herbal Remedies

The concept of "radical herbal remedies" reflects WishGarden's commitment to creating powerful, effective solutions that challenge conventional approaches to health and wellness.

Everyday Life Integration

WishGarden's focus on "everyday life" ensures that their herbal remedies fit seamlessly into modern lifestyles, making consistent herbal wellness achievable for busy people.

Ancient Plant Healing Traditions

By reconnecting people with "ancient plant healing traditions that were largely lost during the 1900s in America," WishGarden helps restore valuable knowledge that can benefit modern health.

At Daily Health & Beauty, we're inspired by WishGarden Herbs' incredible journey from the 1970s herbal renaissance to modern-day innovation. Catherine Hunziker's vision of making herbalism accessible while maintaining traditional wisdom, combined with their family-owned values and commitment to sustainability, makes them a perfect addition to our curated collection.

Explore the complete WishGarden Herbs collection and discover radical herbal remedies that empower you to own your health through the wisdom of ancient plant healing traditions made accessible for everyday life.