Meet CRUDE Personal Care: The Kitchen Experiment That Revolutionized Skincare

We're honored to introduce CRUDE Personal Care, a revolutionary skincare brand born from a Master Esthetician's kitchen experiment that challenged everything the beauty industry thought it knew about acne treatment. Founded by Denise in 2014, CRUDE represents a complete paradigm shift toward soapless, detergent-free, flora-friendly self-care that works by getting out of your skin's way.

Meet the Founder: From Esthetician to Revolutionary

Denise, now a Master Esthetician with 17+ years of experience, developed CRUDE in her kitchen in 2014 after a simple experiment with oil-cleansing cleared her persistent acne breakouts. This breakthrough moment led her to leave her esthetics job and offer oil-cleansing facials out of her apartment—and the results were nothing short of extraordinary.

The Viral Success That Changed Everything

The hype spread quickly as friends and clients started posting their testimonials and dramatic acne before-and-after photos online. Within just six months, Denise had helped more people heal their acne using her oil-cleansing system than she had in six years using the industry's most cutting-edge products and treatments.

This reality was a wake-up call that got her questioning the very foundations of modern skincare protocols.

Research, Experimentation, and Revolution

Denise's research and experimentation led her to conceive and formulate CRUDE's entire line of soapless, detergent-free, flora-friendly self-care products. Her approach was radical: instead of adding more ingredients to "fix" skin problems, she focused on removing barriers that prevented skin from healing itself.

A Company with SOUL

CRUDE's curiosity extends far beyond skin deep. Their blog, aptly named SOUL, serves as a catalog of modern obsessions, celebrations, and crises—from beauty industry trends best left behind to furthering environmental justice through intersectionality.

They're committed to peeling back the layers on what we think we know through thought-provoking conversations with brainy contributors from all walks of life. This commitment to education and unlearning is embodied in their "School of UnLearning," where they encourage people to "show up and know up."

The Philosophy of "Ungredients"

CRUDE operates on a revolutionary principle: Your skin is smart. CRUDE works by getting out of its way.

Their products were formulated to care for the skin without disrupting its microbiome. This approach led to the concept of "ungredients"—using only a handful of organic, plant-based ingredients that are absolutely critical to cleansing, healing, and aliveness.

No Standard Procedures, No Fillers, No Nice-to-Haves

CRUDE's formulation philosophy is refreshingly simple:

• Only essential ingredients - No standard procedures or industry conventions
• No fillers - Every ingredient serves a specific purpose
• No nice-to-haves - Only what's absolutely critical for skin health
• Organic, plant-based - Ingredients that work with, not against, your skin

Microbiome-Friendly Innovation

CRUDE's products are specifically formulated to care for the skin without disrupting its delicate microbiome. This approach recognizes that healthy skin has its own intelligence and ecosystem that should be supported, not overridden.

Soapless, Detergent-Free Revolution

By creating soapless, detergent-free products, CRUDE challenges the fundamental assumptions of the personal care industry. Their approach recognizes that traditional cleansing methods can strip away the skin's natural protective barriers and beneficial bacteria.

The School of UnLearning

CRUDE's commitment to education goes beyond product formulation. Their "School of UnLearning" encourages people to question conventional wisdom about skincare and beauty, fostering critical thinking about industry practices and environmental impact.

Environmental Justice Through Beauty

CRUDE's SOUL blog addresses environmental justice through intersectionality, recognizing that beauty industry practices have far-reaching impacts on communities and ecosystems. Their flora-friendly approach extends their care beyond individual skin health to planetary health.

From Kitchen to Movement

What started as a kitchen experiment has grown into a movement that challenges the beauty industry's most fundamental assumptions. CRUDE proves that sometimes the most revolutionary approach is the simplest one: trusting in the skin's natural intelligence and getting out of its way.

At Daily Health & Beauty, we're inspired by CRUDE's revolutionary approach to skincare and their commitment to questioning industry norms. Denise's journey from frustrated esthetician to skincare revolutionary demonstrates the power of trusting in natural processes and challenging conventional wisdom.

Explore the complete CRUDE Personal Care collection and discover soapless, detergent-free products that work by getting out of your skin's way and supporting its natural intelligence.