Meet EMILIA GEORGE: From UN Frustration to Motherhood Lifestyle Revolution

We're honored to introduce EMILIA GEORGE, a pioneering motherhood lifestyle brand founded by Elle Wang in December 2019. Born from personal frustration with limited professional maternity workwear options while working at the United Nations, EMILIA GEORGE has evolved into a comprehensive lifestyle and wellness destination that celebrates the journey of parenthood through high-quality, sustainable products and unwavering community support.

The UN Inspiration Story

EMILIA GEORGE was founded by Elle Wang, who launched the brand in December 2019, initially opening a boutique in Tribeca, New York. The inspiration stemmed from Wang's personal experience while pregnant with her first son in 2018. Frustrated with the limited options for comfortable, stylish, and professional maternity workwear, especially as she worked in a corporate environment at the United Nations, she decided to create her own solution.

Family Heritage Meets Innovation

Wang's mother, with her textile industry experience, also played a crucial role in the brand's launch. This family connection to textiles provided the foundation for EMILIA GEORGE's commitment to innovative and sustainable fabric choices.

The Meaningful Name

The brand is named after Wang's son, George, and a girl's name she liked—Emilia. This personal touch reflects the brand's intimate connection to the founder's own motherhood journey and her vision for supporting other parents.

Professional Silhouettes with Sustainable Innovation

EMILIA GEORGE is known for its focus on professional silhouettes made with innovative and sustainable fabrics including:

• Bamboo - Naturally antibacterial and incredibly soft
• Cupro - Silk-like feel with sustainable production
• Tencel-Luxe - Eco-friendly luxury with moisture-wicking properties

Adaptable Design Philosophy

The garments are designed to be adaptable for both pregnancy and postpartum, often including discreet nursing capabilities. This thoughtful design ensures that investment pieces serve mothers throughout their entire journey.

From Manhattan to Global Reach

EMILIA GEORGE initially produced pieces in Manhattan's garment district and later expanded production to Wang's hometown in China. This expansion allowed for greater scale while maintaining quality and ethical production standards.

Retail Expansion and Partnerships

In 2024, the brand opened a second boutique in the Buckhead Village District in Atlanta, expanding its offerings to include other brands and becoming a more general parenthood shopping destination. EMILIA GEORGE products are also available at major retailers like Nordstrom, Bloomingdale's, and Saks Fifth Avenue, and for rent through Nuuly.

COVID-19 Pivot and Social Impact

During the COVID-19 pandemic, when fabric supplies were delayed, EMILIA GEORGE pivoted to producing face masks, which were donated to childcare centers and supplied to the NIH. This experience reinforced the brand's commitment to social impact and community support.

Mother Funder: Supporting Women Entrepreneurs

Wang also started a fund, Mother Funder, to support other women entrepreneurs in the motherhood space. This initiative demonstrates EMILIA GEORGE's commitment to lifting up the entire community of mother entrepreneurs.

Comprehensive Product Offerings

Maternity & Postpartum Apparel

The brand is renowned for its stylish and professional maternity and nursing wear, designed to be comfortable and functional during pregnancy and postpartum. They offer a variety of maternity dresses that transition seamlessly from boardroom to baby room.

Baby & Kids Essentials

EMILIA GEORGE curates and sells baby and children's clothes, toys, and essentials, including items from other maternity-friendly and baby care brands. They serve as a "one-stop shop" for parents seeking quality products.

Wellness & Lifestyle Products

The brand offers a range of wellness products for parents, including fertility support items like the Mosie Baby Kit for At-Home Insemination and comprehensive postpartum kits.

Sustainable Practices and B-Corp Journey

EMILIA GEORGE is committed to sustainable practices, including:

• Certified fabrics - Using only responsibly sourced materials
• Minimizing waste - Efficient production and packaging
• B-Corp certification pursuit - Working towards the highest standards of social and environmental performance
• Slow fashion advocacy - Promoting quality over quantity
• Second-hand marketplace - Planning to launch a platform for pre-loved EMILIA GEORGE pieces

Celebrating the Parenthood Journey

Today, EMILIA GEORGE positions itself as a lifestyle and wellness destination that celebrates the journey of parenthood through high-quality, sustainable products and a commitment to supporting mothers and the community.

Professional Workwear Revolution

EMILIA GEORGE has revolutionized professional maternity wear by proving that pregnant and nursing mothers don't have to choose between style, comfort, and professionalism. Their designs allow women to maintain their professional identity throughout their motherhood journey.

Innovative Nursing Integration

The discreet nursing capabilities built into many EMILIA GEORGE pieces represent thoughtful design that understands the real needs of working mothers, allowing for seamless transitions between professional and maternal responsibilities.

Community-Centered Approach

From donating masks during COVID-19 to supporting other women entrepreneurs through Mother Funder, EMILIA GEORGE demonstrates that successful business can be built on community support and social impact.

Luxury Retail Presence

The brand's presence in prestigious retailers like Nordstrom, Bloomingdale's, and Saks Fifth Avenue validates the quality and appeal of their designs while making professional maternity wear accessible to a broader audience.

At Daily Health & Beauty, we're inspired by Elle Wang's journey from frustrated UN employee to successful entrepreneur who's revolutionizing how we think about maternity and postpartum fashion. EMILIA GEORGE's commitment to sustainability, community support, and celebrating the parenthood journey makes them a perfect addition to our curated collection.

Explore the complete EMILIA GEORGE collection and discover how professional maternity and postpartum fashion can be both sustainable and stylish, celebrating every step of the parenthood journey.