Meet Farsedakis Beauty Brands: Innovation with Integrity Since the Mid-90s

We're excited to introduce Farsedakis Beauty Brands, the visionary company behind revolutionary tubing™ technology that transformed the beauty industry forever. Since the mid-90s, when founders dared to create a mascara that wouldn't smudge, flake, or run—no matter what—this family business has remained committed to solving beauty's most stubborn problems while championing conscious beauty values that support women through every life stage, proving that high-performance cosmetics can be as clean as possible, as effective as necessary, and proudly made in the USA.

Our Story & Philosophy: Innovation with Integrity

In the mid-90s, Farsedakis Beauty Brands' founders dared to create a mascara that wouldn't smudge, flake, or run—no matter what. In 1999, tubing™ technology became reality when they invented the world's first tubing™ mascara—an innovative oil-free formula that forms tiny "tubes" around each lash instead of painting them like traditional mascaras.

The Breakthrough That Defined Everything

Finally, eye makeup that could withstand tears, sweat, humidity—life—without raccoon eyes or irritation, yet slide off effortlessly with just water and gentle pressure. This breakthrough defined their spirit: beauty should be high-performance and totally problem-free.

Continued Innovation Leadership

Since then, Farsedakis Beauty Brands has remained committed to solving beauty's most stubborn problems. From that first tubing mascara to tubing eyeliners, primers, and brow products, they've continued to lead with innovation.

Advanced Clean Technology

Today, they've advanced their tubing™ technology even further—offering clean, vegan, and gluten-free options alongside exceptional lash, brow, and eye treatment products. They've never stopped pushing boundaries because makeup should keep up with all of life's moments—whether it's tears of joy, a 16-hour flight, or a marathon finish-line photo.

We See You - Across Every Life Stage

At Farsedakis Beauty Brands, this is more than a slogan—it's their purpose and promise. They innovate to empower women through every chapter of their lives: from launching your first career, to nurturing family and self, advancing professionally, reinventing yourself, and ultimately flourishing in your most vibrant years.

Community Partnership and Impact

They champion causes that deeply resonate with their community, thoughtfully partnering with impactful organizations like Girls With Impact, Dress For Success, Lean In, iRelaunch, and March Of Dimes. Each partner inspires them with their commitment to women's growth and success, and they're honored to dedicate a portion of their proceeds to fuel their missions.

As Clean As Possible, As Effective As Necessary

They promise never to compromise on performance. If a 100% natural or plant-based ingredient can't deliver the intense pigment, length, hold, or wear you expect from them, they may choose a safe synthetic alternative—because above all, your look and confidence come first.

Conscious Beauty Philosophy

Farsedakis Beauty Brands' philosophy has always been to create "problem-free" beauty products—makeup you can rely on without worry. As they grew, they realized that true innovation isn't just about amazing performance, but also about conscious values.

The Conscious Beauty Initiative

This question led them to develop their Conscious Beauty initiative, a long-term commitment to make their brand and the beauty industry more responsible, ethical, and sustainable. To them, Conscious Beauty means beauty without compromise—for you, for others, and for the planet.

Ethical Human Labor Standards

They refuse to work with any vendor involved in unfair or unsafe labor practices. Farsedakis Beauty Brands thoroughly vets their factories and suppliers—Are workers of legal age? Are they working in safe conditions for fair hours?—and they only partner with those who meet their strict ethical standards.

Ethical Sourcing of Ingredients

They ensure every ingredient and component is responsibly and transparently sourced, with no harm to people or nature. Farsedakis Beauty Brands is clear and honest about what goes into their products, and they comply with the strictest U.S., CAN, and EU cosmetics standards for safety.

100% Cruelty-Free Commitment

They love animals, and Farsedakis Beauty Brands will always be 100% cruelty-free. From day one, they have never tested their cosmetics on animals (and they never will), nor do they ask others to test on their behalf. They proudly support and hope for a worldwide ban on animal testing.

Environmental Responsibility

They are continually reducing their carbon footprint and environmental impact in how they make and package their products. This means rethinking materials and choices at every step.

Proudly Made in the USA

Quality, transparency, and trust are so important to them that they keep their entire production close to home. Farsedakis Beauty Brands proudly formulates, designs, and manufactures all their products in the United States, supporting American jobs and craftsmanship.

Supporting American Communities

By investing in local manufacturing, they can better ensure ethical labor practices and reduce the environmental impact of long-distance shipping. In fact, over 70% of their supply chain spending is devoted to U.S. suppliers—a commitment to American workers and communities that they are deeply proud of.

Our Family's Promise & Gratitude

Above all, Farsedakis Beauty Brands is a labor of love. They never set out just to create cosmetics; their amazing team sets out to empower people with beauty products that feel good, do good, and deliver on every promise.

Journey of Gratitude

This journey from a tiny idea in 1999 to a brand leading the charge in conscious beauty has been nothing short of incredible—and it's all thanks to their community. To everyone who has ever tried their mascara and told a friend, given them feedback, shared a review, or even just believed in their vision: thank you.

Next Generation Leadership

As their family business passes onto the next generation, they are endlessly grateful for their community of customers, employees, and partners who share their values and drive them to be better every day.

Authenticity at the Core

Authenticity is at the core of who they are. They'll always be honest about what's in their products and why. They'll celebrate their successes and own up to their challenges, continually striving to improve. When they say they care—about quality, about ethics, about you—they truly mean it.

Future Promise

As they look to the future, their promise is to keep pushing boundaries in beauty technology and sustainability, to keep listening to your needs, and to never lose sight of why they started this journey. They're here to make your life easier, your mornings quicker, and your confidence higher—all while making a positive impact on the world we share.

Revolutionary Tubing Technology

The invention of tubing™ technology in 1999 represented a complete reimagining of how mascara could work, creating tiny "tubes" around each lash that provide superior performance while being gentle enough to remove with just water and pressure.

Life-Proof Performance

Their commitment to creating makeup that can "withstand tears, sweat, humidity—life" recognizes that women need beauty products that perform in real-world conditions, not just perfect laboratory settings.

Women's Empowerment Through Every Chapter

Supporting women through "launching your first career, to nurturing family and self, advancing professionally, reinventing yourself, and ultimately flourishing" demonstrates their understanding that beauty needs evolve throughout life's journey.

Performance Without Compromise

Their philosophy of being "as clean as possible, as effective as necessary" ensures that customers never have to choose between performance and clean ingredients—they can have both.

Made in USA Pride

"Made in the USA" isn't just a tagline for them; it's a reflection of their dedication to rigorous standards and their gratitude for the community that helps them create the products customers love.

At Daily Health & Beauty, we're inspired by Farsedakis Beauty Brands' journey from revolutionary tubing™ technology invention to leading the conscious beauty movement. Their commitment to innovation with integrity, supporting women through every life stage, and proudly manufacturing in the USA while maintaining cruelty-free and ethical standards makes them a perfect addition to our curated collection.

Explore the complete Farsedakis Beauty Brands collection and discover revolutionary tubing™ technology that proves beauty can be high-performance and totally problem-free—supporting you through every life stage with conscious beauty that's as clean as possible, as effective as necessary.