Meet Drowsy: From Chronic Insomnia to Cult Sleep Mask Success

We're captivated to introduce Drowsy, a remarkable sleep wellness brand born from brothers Thom and Rich Hemelryk's personal battle with chronic insomnia after five years of running high-pressure hospitality businesses. What started as a desperate mission to reclaim their lost sleep has evolved into a cult sleep mask phenomenon that's become one of the most talked-about products by UK beauty editors—proving that sometimes our greatest struggles lead to our most meaningful innovations.

Part 01: Burnout - The Breaking Point

"We were working 16 hour days running a hospitality business. With no time to wind down, the stress, anxiety, and tension from the day carried over to bedtime. Unable to switch off, our constant sleeplessness snowballed into chronic insomnia and total burnout."

This breaking point became the catalyst for everything that followed—a reminder that sometimes we must lose ourselves completely before we can find our true purpose.

Part 02: Life Overhaul - The Brave Decision

"With no energy to put into relationships, decreased productivity and increasingly unhealthy habits, we realised it was time for a serious change. We sold all of our business and decided to get our lives back on track."

This courageous decision to prioritize health over business success demonstrates the brothers' commitment to authentic transformation.

Part 03: Sleep Obsessed - The Focus Shift

"Sleep became our focus for each day so that we could guarantee a good night. Slowly but surely we got back to living life at 100% and sleeping better than ever. We discovered that insomnia is a chronic, global problem with serious implications for people's health and wellness."

Their personal recovery revealed a universal truth: "Two thirds of UK adults suffer from disrupted sleep."

Part 04: It Started as a Dream - The Vision

"We started thinking.... What could we create that would make bedtime irresistibly good? Something that genuinely helped improve people's sleep. And deliver an experience so luxurious that the day's stress melts away, making deep sleep easy."

Part 05: The Seeds of Drowsy - The Journey Begins

"Suddenly we'd embarked on a year long journey to make the ultimate sleep mask. Something that was a glorious retreat from the world. A safe place from the days stress, where no light gets in. An experience so luxurious that bedtime would naturally signal 'deep sleep'."

Part 06: Drowsy is Born - The Launch

"After 12 months of product testing, hundreds of fabrics, fillings, and designs, we launched our sleep mask 1.0. It was created by us and for us. We didn't know if it was what the world wanted, but it helped our own sleep so much, that we were desperate to get it out there and start changing lives."

Part 07: The Day Everything Changed - The Breakthrough

"After 6 months of low sales, we were starting to panic. What if we were mistaken? But then in August 2020 we got the call that changed everything. One of the UK's leading beauty editors had discovered our mask and she was obsessed. We were going to be featured on national TV the following day and should 'get ready'."

Part 08: Chaos - The Overwhelming Success

"The fallout from our TV appearance was bigger than anything we ever could have dreamed of. The mask sold out in minutes and we spent 2 months dealing with a backlog of orders. In the following weeks and months Drowsy went on to be featured in some of the world's leading beauty publications. Luxury sleep had finally entered the mainstream conversation."

Drowsy Today: Still Sleep Obsessed

"We are still as obsessed with sleep as ever. We run a very small team with our 2 best friends and our partners who help with every detail of the business. We still struggle to sleep occasionally, but this time we're prepared!"

Continuous Innovation

"Since launching we have redesigned the mask multiple times. Our office doubles up as an in-house sleep lab where we tirelessly work to perfect our products. And we can now proudly say that we have helped changed thousands of lives with transformational beauty sleep."

The Luxury Antidote to Modern Life

Drowsy is the luxury antidote to our stressful, modern lives, helping customers get the glorious sleep they deserve. Their approach recognizes that in our fast-paced world, quality sleep has become a luxury that requires intentional design and premium materials.

From Personal Pain to Global Solution

The brothers' journey from chronic insomnia sufferers to sleep wellness innovators demonstrates how personal struggles can become the foundation for helping others. Their authentic experience with sleep challenges gives Drowsy products genuine credibility.

The Ultimate Sleep Mask

After testing hundreds of fabrics, fillings, and designs, Drowsy created something that serves as "a glorious retreat from the world"—a safe place from daily stress where no light gets in and luxury naturally signals deep sleep.

Beauty Editor Recognition

The fact that Drowsy became "one of the most talked about products by UK beauty editors" validates their innovation in the luxury sleep space and demonstrates how effective sleep solutions can transcend traditional wellness categories.

Mainstream Luxury Sleep

Drowsy's success helped bring "luxury sleep" into the mainstream conversation, elevating sleep wellness from a niche concern to a recognized lifestyle priority.

In-House Sleep Lab

Their office doubling as an in-house sleep lab demonstrates Drowsy's commitment to continuous improvement and scientific approach to sleep optimization.

Transformational Beauty Sleep

Drowsy's mission to provide "transformational beauty sleep" recognizes the connection between quality rest and overall well-being, beauty, and life satisfaction.

At Daily Health & Beauty, we're inspired by Drowsy's journey from personal crisis to global impact. Their authentic story of transformation, combined with their commitment to luxury sleep solutions and continuous innovation, makes them a perfect addition to our curated collection of life-changing wellness brands.

Explore the complete Drowsy collection and discover the luxury antidote to modern stress that's helping thousands achieve the transformational beauty sleep they deserve.