Meet Friendly Patch Co: Steve Croke's Journey from Attitude to Gratitude

We're inspired to introduce Friendly Patch Co, where founder Steve Croke believes: "I PATCH UP DAY AND NIGHT FOR HEALTHY LIVING WITHOUT THE USE OF SUGARS AND PHARMACEUTICALS." As a serial entrepreneur who has sold four companies in the Health and Wellness space (The Friendly Patch being the 5th), Steve is the epitome of entrepreneurial success. If you open your medicine cabinet, you'll see the patented child-resistant container (amber pill bottle) used at Walmart, CVS, etc.—that company was Friendly & Safe Packaging. Steve believes vitamins and nutrients should be worn, not digested, because you lose most of what you digest in the gut (in some cases up to 80-90% loss) as opposed to wearing a wellness patch, which goes directly into your bloodstream through your skin, giving your liver and kidney a break with steady metered release over time. His love for places like Baja Mexico, the Grenadine Islands, and Eleuthera Bahamas allows him to understand the importance of protecting our oceans, donating all resources to charities that help keep their home clean and alive for surfing, paddleboarding, and diving with whales, dolphins, and sea turtles.

About: I Patch Up Day and Night

I PATCH UP DAY AND NIGHT FOR HEALTHY LIVING WITHOUT THE USE OF SUGARS AND PHARMACEUTICALS - steve croke. This mission statement reflects commitment to natural wellness solutions.

Serial Entrepreneur: Five Companies from Ground Up

I have sold four companies I created from the ground up in the Health and Wellness space (The Friendly Patch being the 5th), so I am the epitome of a serial entrepreneur. This track record demonstrates proven business expertise and innovation.

Friendly & Safe Packaging: The Patented Child-Resistant Container

If you open your medicine cabinet, you will see the patented child-resistant container (amber pill bottle, used at the pharmacy for dispensing prescriptions) used at Walmart, CVS, etc. The name of that company was Friendly & Safe Packaging. This legacy product impacts millions daily.

Why Patches? Vitamins Should Be Worn, Not Digested

I believe vitamins and nutrients should be worn, not digested. Like a nicotine patch that has been around for 20+ years, wearing vitamins will continue gaining traction over the next few years and will be as common as energy drinks. Why Patches? Because you lose most of what you digest in the gut (in some cases up to 80-90% loss) as opposed to wearing a wellness patch, which goes directly into your bloodstream through your skin, it gives your liver and kidney a break. The added benefit is that the skin absorbs the vitamin and ingredients over time, so there is a steady metered release to your body, giving you more energy, sleep, and overall improved health.

Ocean Conservation: Protecting Our Planet

My love for places like Baja, Mexico, the Grenadine Islands, and Eleuthera Bahamas allows me to understand the importance of protecting our oceans. In hopes to live out the remainder of my life surfing, paddleboarding, and diving with whales, dolphins, and sea turtles, all my resources are donated to charities that help keep their home clean and alive. Without our ocean's health, our planet will suffer enormously.

ATTITUDE PATCH: Confidence from the Crawford Family

As a young Entrepreneur, I was fortunate to work with the Crawford family. Eddie and Matt Crawford took me under their wings when I was only 27, and we built the third-largest prescription packaging company in the United States in under four years. Eddie had these 'Attitude' pins we would wear on our suits when calling on large pharmacy chains. I had asked Eddie early on what the significance of wearing the Attitude Pin was, and he replied, "Confidence...no one wants to do business with someone who doesn't believe in himself, a product, or a company." So, in honor of the Crawford's, I wear the Attitude patch with a tremendous sense of gratitude for their belief in a young entrepreneur.

BELIEVE PATCH: Conviction in Your Vision

To an entrepreneur like me, belief means having confidence and conviction in their business idea, vision, and ability to succeed. Belief is a critical aspect of entrepreneurship because it drives businesspeople to take risks, pursue their goals, and overcome obstacles. Businesspeople who believe in their ideas are more likely to be persistent, innovative, and willing to take calculated risks to achieve their goals.

DISRUPT PATCH: Challenging the Status Quo

Disruptive innovation typically challenges existing norms, processes, and structures by offering a more efficient, cost-effective, or user-friendly alternative (i.e., The Friendly Patch). For example, introducing ride-sharing services like Uber and Lyft disrupted the traditional taxi industry. I hope to do the same thing with wearable wellness patches because it is a better way to take vitamins and wellness ingredients for most people.

ZIG ZAG PATCH: Life's Quick Turns

Zig Zag refers to a series of quick and sharp turns or changes in direction. To me, it's just a cool word that describes my entire life of zigging and zagging. How many times have you made a decision or turned and realized it was wrong, and you had to zag your way back to where you started?

JOURNEY PATCH: Where the Fun Is

The Journey is where the fun is. It took me such a long time to understand that the beginning and the end are just arbitrary points in time, and once you get to the end, it's not as fun as the hazing it took to get there. Sometimes the hazing is pretty bad when you are in the thick of it, but at some point, down the road, when you can think, you can see the journey, while sometimes incredibly hard, was worth it.

GRATEFUL PATCH: Yoga Changed My Life

I learned to be more grateful when I started doing yoga. It changed my life in such a positive way, in which I am so appreciative. During tough times I would write daily the three things I was thankful for to help get a positive mindset for the day. The main reason I put affirmation words on patches is so I'm reminded the essential things and filter out what is not.

FLOW PATCH: Be the Water Not the Rock

Be the water not the rock, I love to fly fish (catch and release), and it was a challenging thing to master. Water flows over the rocks; sometimes, you need to go with the flow and pick your battles. Flow refers to a mental state in which a person is completely absorbed and fully focused on an activity or task, often described as being "in the zone."

GIVE PATCH: A Little More Kindness

Give is a loaded word with multiple meanings. If we all were to "give" a little more, me included, the world would be better. The act of giving is often associated with generosity, kindness, and compassion. It can be a way of expressing gratitude, building relationships, and helping others in need.

These Are My Words, and I'm Sticking to Them!!!! - Steve Croke

This authentic voice reflects Steve's commitment to his mission and values, creating meaningful connection with customers.

At Daily Health & Beauty, we're inspired by Steve Croke's serial entrepreneur journey creating five companies from ground up, including Friendly & Safe Packaging's patented child-resistant containers used at Walmart and CVS. His belief that vitamins should be worn not digested because you lose up to 80-90% in the gut, with patches going directly into bloodstream through skin giving liver and kidney a break with steady metered release, his ocean conservation passion donating resources to protect whales dolphins and sea turtles, and affirmation patches honoring the Crawford family's mentorship makes Friendly Patch Co a perfect addition to our curated collection of innovative wellness brands.

Explore the complete Friendly Patch Co collection and discover ATTITUDE BELIEVE DISRUPT ZIG ZAG JOURNEY GRATEFUL FLOW GIVE patches proving words have meanings and Steve views his affirmation words daily—hoping to disrupt traditional vitamins like Uber disrupted taxis. Patch UP and start feeling a new you. These are my words, and I'm sticking to them!!!! - Steve Croke