Meet IQBAR: From Will's Harvard Neuroscience to Brain + Body Nutrition

We're inspired to introduce IQBAR, a small team of functional foodies on a mission to empower doers like us. As told by founder Will, the IQBAR story began while studying psychology and neuroscience as a Harvard undergrad, becoming fascinated with the human brain and how it functions. After graduating and settling into long workdays, he began experiencing failings with his brain—chronic mental fatigue and headaches became daily struggles. Eventually, he identified his carb-packed diet as the culprit, and by drastically reducing his carb intake and consuming more fats and anti-inflammatory compounds, he experienced an astounding recovery in his mental energy and clarity. Elation gave way to frustration, though, as he struggled to find ready-to-eat options that fit his new diet and his hectic lifestyle, astounded that no food product centering on brain and body nutrition existed. After hearing similar frustrations from others on a low-carb regimen, he thought: "Why don't I create that product?" Before long, he was spending nights and weekends researching esoteric nutrients and "prototyping" in his apartment kitchen. After countless iterations over the course of a year, he launched a Kickstarter campaign in late 2017 and the first version of IQBAR protein bars was born! Since then, their bar line has evolved substantially and they've introduced new product lines (check out IQMIX & IQJOE), but their mission has always remained the same: Empower doers like us through superior brain + body nutrition.

Our Story: Small Team of Functional Foodies

We're a small team of functional foodies on a mission to empower doers like us! Read up on our founding story below. This passion drives every product innovation.

As Told by Will, Our Founder: The IQBAR Story

The authentic founder narrative provides personal connection and credibility to the brand's mission and values.

Curiosity is Born: Studying Psychology and Neuroscience at Harvard

While studying psychology and neuroscience as a Harvard undergrad, I became fascinated with the human brain and how it functions. This academic foundation informed product development.

Problems Arise: Chronic Mental Fatigue and Headaches

After graduating and settling into long workdays, I began experiencing failings with my brain. Chronic mental fatigue and headaches became daily struggles. This personal crisis sparked the search for solutions.

The Turnaround: Carb-Packed Diet as the Culprit

Eventually, I identified my carb-packed diet as the culprit. By drastically reducing my carb intake and consuming more fats and anti-inflammatory compounds, I experienced an astounding recovery in my mental energy and clarity. This breakthrough validated the brain-nutrition connection.

Frustration Sets In: No Ready-to-Eat Options Existed

Elation gave way to frustration, though, as I struggled to find ready-to-eat options that fit my new diet and my hectic lifestyle. I was astounded that no food product centering on brain and body nutrition existed. This market gap revealed the opportunity.

The Lightbulb Moment: "Why Don't I Create That Product?"

After hearing similar frustrations from others on a low-carb regimen, I thought: "Why don't I create that product?" Before long, I was spending nights and weekends researching esoteric nutrients and "prototyping" in my apartment kitchen. This entrepreneurial spark ignited IQBAR.

Things Get Real: 2017 Kickstarter Launch

After countless iterations over the course of a year, I launched a Kickstarter campaign in late 2017 and the first version of IQBAR protein bars was born! This validation proved market demand.

The Journey Continues: IQMIX & IQJOE

Since then, our bar line has evolved substantially and we've introduced new product lines (check out IQMIX & IQJOE)!, but our mission has always remained the same: Empower doers like us through superior brain + body nutrition. This expansion serves diverse functional food needs.

At Daily Health & Beauty, we're inspired by founder Will's journey from studying psychology and neuroscience as a Harvard undergrad becoming fascinated with the human brain, to experiencing chronic mental fatigue and headaches after graduation, identifying his carb-packed diet as the culprit, and experiencing astounding recovery by reducing carbs and consuming more fats and anti-inflammatory compounds. His frustration finding ready-to-eat options, astoundment that no food product centering on brain and body nutrition existed, nights and weekends researching esoteric nutrients and prototyping in his apartment kitchen, and 2017 Kickstarter launch makes IQBAR a perfect addition to our curated collection of functional food brands.

Explore the complete IQBAR collection and discover protein bars, IQMIX, and IQJOE proving that after countless iterations and hearing similar frustrations from others on low-carb regimen, Will thought "Why don't I create that product?"—and their mission has always remained the same: Empower doers like us through superior brain + body nutrition!