Meet Nectar: From Atlanta Hustle to Charleston's Salt Of The East

We're captivated to introduce Nectar—Salt Of The East. We aren't out to impress or complain—we'd rather put on a crab boil than put on airs, with colorful nicknames, colorful language, and colorful tattoos, knowing how to tame a wave, or a crepe myrtle if it's getting outta hand. Some people call us good souls, good neighbors, good people—the one you call when you're stuck in a ditch. We're warm, not soft. Strong, not assholes. Kinda rare these days, but not extinct. We are the grid of the North, the brine of the mid-Atlantic, the soul of the South. We are the Salt Of The East. We are East Coast Souls who also make a damn good pair of sunglasses, aiming to stay true to those roots in the shades we create, infusing a bit of grit, character & inclusivity to everything we do. Welcome to Nectar. Here Is Our Journey: Started in Atlanta, GA in 2012 in a tiny apartment building shades in Druid Hills where this city inspired the hustle needed to push forward; spent time back in hometown Richmond, VA in 2013 where F.W. Sullivans was our local watering hole with HQ on the top floor, selling our thousandth pair & making friends with the punks, the poets and the day-trippers alike; now Charleston, SC 2021 is our home base where we design our products and the magic happens, with endless music from festivals like High Water and nightly shows at the Pour House, small waves awaiting to be surfed, and each restaurant treating you like family—proving all of our experiences have shaped who we are and the products we create, standing behind them in the same way we stand behind a day's worth of hard work: Proudly and with a Lifetime guarantee.

Salt Of The East: We Aren't Out to Impress

We aren't out to impress. Or Complain. We'd rather put on a crab boil than put on airs. We have colorful nicknames. Use colorful language. Have colorful tattoos. Know how to tame a wave, or a crepe myrtle if it's getting outta hand.

Good Souls. Good Neighbors. Good People.

Some people call us good souls. Good neighbors. Good people. The one you call when you're stuck in a ditch. We're warm, not soft. Strong, not assholes. Kinda rare these days, but not extinct.

The Grid of the North. The Brine of the Mid-Atlantic. The Soul of the South.

We are the grid of the North. The brine of the mid-Atlantic. The soul of the South. We are the Salt Of The East. This regional identity defines our character and authenticity.

East Coast Souls Who Make a Damn Good Pair of Sunglasses

We are East Coast Souls. We also make a damn good pair of sunglasses. We aim to stay true to those roots in the shades we create, infusing a bit of grit, character & inclusivity to everything we do. Welcome to Nectar.

Atlanta, GA 2012: Started in Druid Hills

We started in the ATL, in a tiny apartment building shades in Druid Hills. This city inspired the hustle that we needed to push forward. This entrepreneurial foundation launched the journey.

Richmond, VA 2013: F.W. Sullivans & Our Thousandth Pair

Then we spent some time back in our hometown. F.W. Sullivans was our local watering hole with our HQ on the top floor. We also sold our thousandth pair & made friends with the punks, the poets and the day-trippers alike. This milestone validated the vision.

Charleston, SC 2021: Our Home Base

Our home base. The place where we design our products and the magic happens. The place that has endless music with festivals like High Water and nightly shows at the Pour House. The place where small waves await to be surfed. The place where each restaurant may not know your name but treat you like family.

Standing Behind Hard Work Proudly with Lifetime Guarantee

All of our experiences have shaped who we are and the products we create. We stand behind them in the same way we stand behind a day's worth of hard work. Proudly and with a Lifetime guarantee. Together, we're the Salt Of The East.

At Daily Health & Beauty, we're captivated by Nectar's Salt Of The East identity—we aren't out to impress or complain, we'd rather put on a crab boil than put on airs, with colorful nicknames, colorful language, and colorful tattoos, knowing how to tame a wave or a crepe myrtle. Called good souls, good neighbors, good people—warm not soft, strong not assholes, the grid of the North, the brine of the mid-Atlantic, the soul of the South. Their journey from 2012 Atlanta Druid Hills hustle, 2013 Richmond F.W. Sullivans selling thousandth pair with punks poets and day-trippers, to 2021 Charleston home base with High Water festivals and Pour House shows makes Nectar a perfect addition to our curated collection of authentic East Coast lifestyle brands.

Explore the complete Nectar collection and discover sunglasses infused with grit, character & inclusivity proving East Coast Souls make a damn good pair of sunglasses—standing behind them in the same way we stand behind a day's worth of hard work: Proudly and with a Lifetime guarantee. Together, we're the Salt Of The East!