Meet Pursonic: 50+ Years of Innovation, Family Legacy, and Premium Value
Daily Health & Beauty
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We're honored to introduce Pursonic, a remarkable family-owned business that has been manufacturing excellence since 1971. Based in the heart of NYC, Pursonic represents the beautiful intersection of immigrant dreams, family legacy, and innovative products that make premium quality accessible to everyone.
An Inspiring Founder's Journey
The Pursonic story begins with Nessim Hadef, a young man born in Cairo, Egypt, who emigrated to New York in 1968 with big dreams and unwavering determination. In 1971, he started a small business that would eventually become a legacy. For the next 50 years, he worked relentlessly with passion, ultimately launching Pursonic as a brand in 2012 at the heart of NYC.
Today, his family continues running his legacy with the same passion and enthusiasm that built the foundation of this incredible company.
From QVC Success to Retail Giant
Pursonic's initial breakthrough came on television with QVC, where they introduced their first sonic toothbrush. The response was so overwhelming that they initially couldn't keep up with demand! This early success became the springboard for expansion into other retailers and categories, including beauty, aromatherapy, home, and personal care products.
Premium Products at Value Prices
Launched in 2012, the Pursonic brand was specifically geared toward offering premium products at value prices. Their commitment is simple yet powerful: to introduce new, innovative, and exciting products that everyone can afford. This philosophy has made quality accessible without compromising on excellence.
Trusted by Major Retailers
Pursonic's success speaks for itself through their impressive retail partnerships. Their products are available through mass merchandisers, drug chains, specialty retailers, dotcom retailers, wholesalers, and contractors. Some of their notable retail partners include:
- Target
- Walmart
- Macy's
- Amazon.com
- Five Below
- TJ Maxx
- Home Depot
- Walgreens
- Boscov's Department Stores
- Burlington
- And many more
Diverse Product Categories
What started with a sonic toothbrush has evolved into a comprehensive range of innovative products across multiple categories:
- Personal Care - Advanced sonic technology for oral health
- Beauty - Innovative beauty devices and tools
- Aromatherapy - Products for wellness and relaxation
- Home - Practical solutions for everyday living
A Legacy of Innovation
With over 50 years of manufacturing experience and more than a decade of brand excellence, Pursonic represents the American dream realized through hard work, innovation, and family values. Their journey from a small business with big dreams to a brand trusted by major retailers nationwide is truly inspiring.
At Daily Health & Beauty, we're excited to partner with Pursonic because they embody the values we cherish: making premium quality accessible to everyone while maintaining the personal touch of a family business.
Explore the complete Pursonic collection and discover innovative products backed by 50+ years of manufacturing excellence and family passion.