Meet Dryft Sleep: From COVID Zoom Coffee Dates to TikTok Trending Sleep Innovation

We're thrilled to introduce Dryft Sleep, a modern wellness brand founded by the dynamic duo Jess and Lindsey, whose incredible journey from separate marketing company owners to sleep innovation pioneers began with a LinkedIn connection during COVID-19 lockdowns. What started as virtual coffee dates in Spring 2020 evolved into a trending sleep wellness brand that's revolutionizing how we think about rest, proving that the best partnerships can bloom even when you've never met in person.

Hi! We're Jess and Lindsey - The Co-Founders Behind the Magic

"We're so glad you're here!" share Jess (left) and Lindsey (right), the co-founders behind Dryft Sleep. "We launched Dryft Sleep in April 2022 with the goal of creating products that deliver deeper, more restful sleep for everyone."

How Did It All Begin? A Blind Date, Of Course!

"Not a true blind date, mind you. In the early days of covid-19 in the Spring of 2020, Lindsey and Jess were both working away running separate marketing companies, supporting clients in the CPG (that's consumer packaged goods) and consumer technology space."

As lockdowns forced them both indoors from their busy lives, they connected via a mutual friend on LinkedIn (hi, Ari!) and had a zoom coffee date (it was all the rage at the time!). "The two female founders bonded over running their companies, navigating the early days of the pandemic and found so much joy in their connection."

Six Months of Virtual Connection

"Fast forward about six months of regular zoom coffee dates (and never meeting in person!) and Jess mentioned her passion for mouth taping. Jess had been an avid mouth taper since 2018 but never found a product on the market she was truly passionate about."

Lindsey, a mom of two young children, was thrilled by the idea of adding a new tool to her sleeptime routine. "She was game for any way to get a few more winks in every night!"

The Lightbulb Moment

"After talking about the opportunity (and doing some research, of course!) the two decided to create Dryft Sleep. They didn't even meet in person until after they'd started the company!"

This remarkable detail highlights the modern nature of their partnership—built on trust, shared vision, and virtual connection during a time when the world was learning to operate differently.

From Concept to California Manufacturing

"Just a few months after forming their partnership they found a local California manufacturing partner, developed a packaging design and honed their first product. Dryft Sleep was born!"

Their quick progression from idea to product demonstrates the power of combining Jess's long-standing passion for mouth taping with Lindsey's eagerness to improve her sleep as a busy mom.

The TikTok Phenomenon

"Within months it was clear that their product had an eager audience. #mouthtape was trending on TikTok and they started getting press mentions; even major retailers started DM'ing them! It's been an exciting ride, to say the least!"

The timing couldn't have been more perfect—as people became more focused on health and wellness during the pandemic, Dryft Sleep's innovative approach to sleep optimization caught the attention of social media and major retailers alike.

Today: A Modern Wellness Brand

"Today, Dryft Sleep is a modern wellness brand dedicated to helping you get your best night's rest and wake up with more energy to do the things you love."

Comprehensive Sleep Solutions

"We offer our signature gentle mouth tape and now earplugs, sleep spray and so much more to help you achieve your best night's rest. More products are in the pipeline, too, and we can't wait to share them with you!"

Dryft Sleep's product line includes:

• Signature Gentle Mouth Tape
  • The original product that started it all
• Earplugs
  • For blocking disruptive sounds
• Sleep Spray
  • Aromatherapy for relaxation
• Future Innovations
  • More products in development

The Power of Passion Meeting Need

Jess's journey as "an avid mouth taper since 2018" who "never found a product on the market she was truly passionate about" represents the classic entrepreneur story—identifying a gap in the market through personal experience and creating the solution you wish existed.

Mom-Tested, Sleep-Approved

Lindsey's perspective as "a mom of two young children" who was "thrilled by the idea of adding a new tool to her sleeptime routine" ensures that Dryft Sleep products are designed with real-world sleep challenges in mind.

The LinkedIn Connection That Changed Everything

Their story highlights how professional networking platforms can lead to life-changing partnerships. What started as a mutual friend's LinkedIn introduction became a business partnership that's now helping thousands sleep better.

Virtual-First Business Building

The fact that they "didn't even meet in person until after they'd started the company" showcases how modern businesses can be built through virtual collaboration, trust, and shared vision.

California Manufacturing Partnership

Finding "a local California manufacturing partner" demonstrates their commitment to quality production and supporting local businesses while maintaining control over their product development process.

Social Media Success

The #mouthtape trending on TikTok phenomenon shows how Dryft Sleep tapped into a growing wellness movement at exactly the right time, with major retailers taking notice and reaching out directly.

Community of Super-Sleepers

"Thanks to everyone that has supported us on this journey so far and thank you to our incredible fans who love Dryft Sleep as much as we do! Aspiring super-sleepers, unite!"

This community-building approach reflects their understanding that sleep wellness is a shared journey, and their customers are partners in the mission.

The Gratitude Factor

"Cheers, Jess + Lindsey" - Their sign-off reflects the genuine appreciation and friendship that continues to drive their business partnership and customer relationships.

From Separate Success to Shared Vision

Both founders were already successful, "running separate marketing companies, supporting clients in the CPG and consumer technology space," which gave them the business acumen and industry knowledge to successfully launch and scale Dryft Sleep.

The Pandemic Pivot

Their story represents how the pandemic created unexpected opportunities for connection and innovation, turning a challenging time into the foundation for a thriving business.

At Daily Health & Beauty, we're inspired by Jess and Lindsey's journey from virtual coffee dates to creating a trending sleep wellness brand. Their combination of personal passion, market insight, and genuine partnership makes Dryft Sleep a perfect addition to our curated collection of innovative wellness brands.

Explore the complete Dryft Sleep collection and discover gentle mouth tape, earplugs, sleep spray, and more products designed to help aspiring super-sleepers achieve deeper, more restful sleep and wake up with energy to do the things you love.