Meet Mirabella Beauty: T.R.U.E. Beauty Made Just for You

We're thrilled to introduce Mirabella Beauty, a pioneering cosmetics brand that's reimagining professional-grade makeup with their T.R.U.E. Beauty philosophy. Led by owner Miranda Coggins and backed by over 20 years of industry leadership, Mirabella creates a refined synergy of pure ingredients, high-performance formulas, and wearable shades that feel authentically 'TRUE TO YOU'—breaking barriers and championing universal beauty where everyone is welcome, supported, and celebrated.

Our Mission: T.R.U.E. Beauty Made Just for You

Mirabella is reimagining professional-grade cosmetics to create something fresh—a refined synergy of pure ingredients, high-performance formulas, and wearable shades that feel authentically 'TRUE TO YOU.' This mission represents a complete evolution in how professional cosmetics can serve both beauty professionals and enthusiasts.

T.R.U.E. Beauty Philosophy

TRUSTED

"We've earned prestige among beauty professionals and enthusiasts. As an industry leader in professional cosmetics for over 20 years, we have established trust and loyalty for our commitment to clean, high-quality formulas." This two-decade foundation provides the credibility that professionals demand.

REAL

"We source real, clean, skin-loving ingredients and produce safe and dynamic formulas for high-performance, comfortable wear free of fillers and substitutes." Mirabella's commitment to authenticity means every ingredient serves a purpose.

UNIVERSAL

"We seek to create an inviting beauty experience for all by fostering individuality and championing self-love. We aim to break barriers formed from unrealistic beauty standards to embrace the idea of universal beauty where everyone is welcome, supported, and celebrated."

EFFECTIVE

"We believe that clean beauty should not sacrifice performance. From vetting the optimal balance of pure and potent, to examining the strength of color payoff and wearability, we work with renowned labs to create products that are not only clean, but powerful, innovative, and effective."

From the Owner: Miranda Coggins' Vision

"Mirabella was created in the hope of broadening the scope of quality cosmetic brands available to beauty professionals. Since its start, we've been known for our extensive shade ranges and mineral-based formulas," explains Miranda Coggins.

"I'm dedicated to continuing Mirabella's goal to offer professionals and beauty enthusiasts an ever-evolving cosmetics line and I couldn't be more proud of our rebrand to 'T.R.U.E. Beauty Made Just For You'. We're on a mission to reimagine clean, professional-grade cosmetics and I cannot wait to share this exciting journey with each and every one of you."

20+ Years of Industry Leadership

As an industry leader in professional cosmetics for over 20 years, Mirabella has established deep trust and loyalty among beauty professionals. This extensive experience provides the foundation for their innovative approach to clean, high-performance beauty.

Extensive Shade Ranges for Everyone

Mirabella has been known for their extensive shade ranges since their start, ensuring that their universal beauty philosophy is reflected in practical inclusivity. Their mineral-based formulas provide options that truly serve diverse beauty needs.

Clean Beauty Without Performance Compromise

Mirabella proves that clean beauty doesn't have to sacrifice performance. By working with renowned labs and vetting the optimal balance of pure and potent ingredients, they create products that deliver both safety and effectiveness.

Breaking Beauty Barriers

Mirabella's mission to break barriers formed from unrealistic beauty standards represents a progressive approach to cosmetics that prioritizes self-love and individual expression over conformity to narrow beauty ideals.

Professional-Grade for All

By reimagining professional-grade cosmetics, Mirabella makes high-quality, performance-driven makeup accessible to both beauty professionals and enthusiasts, democratizing access to superior formulations.

Mineral-Based Formula Heritage

Mirabella's reputation for mineral-based formulas reflects their long-standing commitment to skin-loving ingredients that provide coverage and color while nourishing the skin.

Renowned Lab Partnerships

Working with renowned labs ensures that Mirabella products meet the highest standards for innovation, safety, and effectiveness, combining scientific rigor with beauty expertise.

Authentic Self-Expression

The T.R.U.E. Beauty philosophy emphasizes authenticity and self-expression, encouraging users to embrace their individual beauty rather than conforming to external standards.

Clean, Skin-Loving Ingredients

Mirabella's commitment to sourcing real, clean, skin-loving ingredients ensures that their cosmetics enhance rather than compromise skin health, supporting long-term beauty and wellness.

High-Performance Comfort

Mirabella formulas are designed for high-performance, comfortable wear, recognizing that professional-grade cosmetics must perform throughout long days while feeling comfortable on the skin.

Color Payoff Excellence

By examining the strength of color payoff and wearability, Mirabella ensures that their clean formulations deliver the vibrant, long-lasting color that professionals and enthusiasts expect.

Ever-Evolving Innovation

Miranda's dedication to offering an ever-evolving cosmetics line ensures that Mirabella continues to innovate and improve, staying at the forefront of clean beauty technology and trends.

At Daily Health & Beauty, we're inspired by Mirabella Beauty's T.R.U.E. Beauty philosophy and their commitment to reimagining professional-grade cosmetics. Their 20+ years of industry leadership, combined with their mission to break beauty barriers and champion universal beauty, makes them a perfect addition to our curated collection.

Explore the complete Mirabella Beauty collection and discover professional-grade cosmetics that are trusted, real, universal, and effective—T.R.U.E. Beauty made just for you.