Discover MASAMI: Japan's Ancient Mekabu Secret for the Ultimate in Botanical Hair Hydration

We're honored to introduce MASAMI, where Japan's ancient ocean wonder botanical — Mekabu — meets award-winning clean beauty formulation. The Japanese have known the secret of Mekabu for centuries. It took MASAMI a decade to perfect their formulas to harness the nourishing, hydrating power of Mekabu for your best hair without weighing it down. Created in 2020 by CEO Lynn Power and co-founders James Hammet and Masahiro Sasaki, MASAMI is the ultimate in botanically hydrated hair.

Mekabu: Japan's Ocean Wonder Botanical

Mekabu is the secret to having healthy, manageable, beautiful hair every day. The Japanese have known this secret for centuries. It took us a decade to perfect our award-winning formulas to harness the nourishing, hydrating power of Mekabu for your best hair without weighing it down. Mekabu is a seaweed that grows in northeastern Japan. Botanically hydrating Mekabu, beneath the Wakame leaf, is filled with ocean vitamins and minerals to leave your hair healthy, shiny and gorgeous. This ancient botanical secret delivers the ultimate in botanically hydrated hair.

The Power of Seaweed: 100 Million Years in the Making

About ten million years ago, the Japanese Archipelago was formed and countless types of seaweed flourished in its waters. The group of brown seaweed (Phaeophyceae) that is Wakame and Mekabu developed 100 million years ago, containing "fucoxanthin" and "chlorophyll" — valuable polysaccharides like alginic acids and fucoidan. Fucoidan has been shown to be a powerful cancer fighting agent. Mekabu lives in shallow waters at a maximum depth of 150 meters and is packed with essential nutrients including vitamins A, C, and K, as well as minerals like calcium, magnesium and iodine. With over 60 minerals in seawater, Mekabu delivers nature's most complete ocean nutrition to your hair. This ancient botanical power is the foundation of every MASAMI formula.

The Founders: Inspired by Centuries of Ocean Botanical Tradition

MASAMI was created in 2020 by CEO Lynn Power and co-founder James Hammet and his husband Masahiro Sasaki. Inspired by the centuries-old tradition of Masa's family, who incorporated ocean botanicals into their beauty routines and diet, sourced from the majestic bays of Otsuchi in Iwate prefecture. Following the destruction of the bays and marine life by the Tsunami of 2011, MASAMI launched The MASAMI Institute which supports local marine biology research to help protect ocean life and the surrounding communities. This commitment to the community that inspired the brand reflects MASAMI's deep sense of purpose and responsibility.

The Finest Mekabu: Food-Grade, Family-Sourced from Iwate, Japan

All of MASAMI's products are infused with mekabu powder, sourced fresh from a family owned seaweed company in Iwate, northeastern Japan. All of their products are food grade. They harvest, dry and grind the mekabu to MASAMI's specifications. MASAMI combines centuries old understanding of ocean botanicals with state-of-the-art clean beauty formulations to deliver the hydrating benefits of mekabu in a high performing product. This farm-to-formula approach ensures the purest, most potent mekabu in every bottle.

Results You Can Feel: Less Washing, No Frizz, Consistently Soft and Shiny

Early customers claim they do not need to wash their hair as often, frizz was eliminated, and their hair became consistently soft and shiny. MASAMI launched with Mekabu Hydrating Shampoo, Conditioner, Styling Cream and Shine Serum, followed in 2023 by the Wabi Sabi Scalp Scrubber and Fast Drying Hair Towel, and soon by popular demand, mekabu body wash. This growing product family reflects the transformative results that keep customers coming back. These real-world results confirm what the Japanese have known for centuries — Mekabu works.

At Daily Health & Beauty, we're honored by MASAMI CEO Lynn Power and co-founders James Hammet and Masahiro Sasaki being inspired by centuries-old tradition of Masa's family incorporating ocean botanicals from majestic bays of Otsuchi in Iwate prefecture, launching The MASAMI Institute after the 2011 Tsunami to support local marine biology research, sourcing food-grade mekabu fresh from family owned seaweed company in Iwate northeastern Japan, and a decade of perfecting award-winning formulas harnessing nourishing hydrating power of Mekabu — packed with vitamins A, C, K, calcium, magnesium, iodine, fucoidan, and over 60 ocean minerals — makes MASAMI a perfect addition to our curated collection of Japanese ocean botanical hair care brands.

Explore the complete MASAMI collection and discover the ancient Japanese secret of Mekabu — ocean vitamins and minerals, food-grade sourced from Iwate northeastern Japan, award-winning clean beauty formulas that eliminate frizz, reduce wash frequency, and leave hair consistently soft, shiny, and gorgeously hydrated. The ultimate in botanical hydration!