Nectar: From Atlanta Hustle To Charleston's Salt Of The East
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Nectar — Salt Of The East
“We’d rather put on a crab boil than put on airs. East Coast Souls making a damn good pair of sunglasses — with a Lifetime guarantee.”
Shop Nectar ↓At Daily Health & Beauty, we’re captivated by Nectar — Salt Of The East. Born from the hustle of Atlanta, shaped by the soul of Richmond, and rooted in the magic of Charleston, Nectar makes sunglasses that carry the grit, character, and inclusivity of the East Coast in every pair.
We Are The Salt Of The East
Who We Are
We aren’t out to impress. Or complain. We’d rather put on a crab boil than put on airs. Colorful nicknames. Colorful language. Colorful tattoos. We know how to tame a wave — or a crepe myrtle if it’s getting outta hand. Some people call us good souls, good neighbors, good people — the one you call when you’re stuck in a ditch. We’re warm, not soft. Strong, not assholes. Kinda rare these days, but not extinct.
“We are East Coast Souls who also make a damn good pair of sunglasses — infusing a bit of grit, character & inclusivity to everything we do.”
— NectarThe Journey
2012 — Atlanta, GA
Started in a tiny apartment in Druid Hills, building shades from scratch. Atlanta inspired the hustle needed to push forward — and Nectar was born.
2013 — Richmond, VA
Back in the hometown. HQ on the top floor of F.W. Sullivans — their local watering hole. Sold their thousandth pair and made friends with the punks, the poets, and the day-trippers alike.
2021 — Charleston, SC
Home base. Where the magic happens. Endless music at High Water and the Pour House, small waves to surf, and restaurants that treat you like family. All of it shapes the products they create.
Standing Behind Hard Work — Lifetime Guarantee
All of their experiences have shaped who they are and the products they create. They stand behind them in the same way they stand behind a day’s worth of hard work: Proudly and with a Lifetime guarantee.
Why We Carry Nectar
- Salt Of The East identity — Warm, not soft. Strong, not assholes. A rare kind of authenticity that shows in every product
- Built from real hustle — From a tiny Atlanta apartment to Charleston’s creative scene — a decade of earned credibility
- Grit, character & inclusivity — Infused into every pair of sunglasses they design
- East Coast soul — The grid of the North, the brine of the mid-Atlantic, the soul of the South — all in one brand
- Lifetime guarantee — They stand behind their products the same way they stand behind a hard day’s work: proudly
Available At Daily Health & Beauty
Damn Good Sunglasses. Salt Of The East. Lifetime Guarantee.
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