Meet AmazingCosmetics: Sue & Lisa's Mission of Transformative Beauty

We're thrilled to introduce AmazingCosmetics, founded by Sue Katz and Lisa Thurman with a passion for creating high-performance, skin-loving formulas that believe beauty should be as transformative as it is empowering. Focused on creating multi-tasking products that do what they say and work as hard as you do, day in and day out, they've painstakingly formulated each award-winning concealer, primer, and foundation with only the highest quality and most innovative skin-nourishing ingredients infused with the finest natural ingredients to promote healthier, radiant skin from within—proving their commitment to create multi-functional beauty essentials that deliver superior results while respecting the unique beauty of every individual, rooted in integrity and innovation as more than a beauty brand but a community for all who celebrate self-expression, embrace their individuality, and seek products that truly perform, where amazing happens.

Founded with Passion for High-Performance, Skin-Loving Formulas

Founded with a passion for creating high-performance, skin-loving formulas. We believe beauty should be as transformative as it is empowering. That's why we infuse the finest natural ingredients to promote healthier, radiant skin from within.

Our Commitment: Multi-Functional Beauty Essentials

Our commitment is simple: to create multi-functional beauty essentials that deliver superior results while respecting the unique beauty of every individual. We are dedicated to empowering confidence with every product we craft.

Rooted in Integrity and Innovation

Rooted in integrity and innovation, we're more than a beauty brand—we're a community. We're here for all who celebrate self-expression, embrace their individuality, and seek products that truly perform.

Welcome to AMAZINGCOSMETICS, Where Amazing Happens

Welcome to AMAZINGCOSMETICS, where amazing happens. This promise reflects the transformative power of products that deliver on their claims.

From The Founders: Sue Katz & Lisa Thurman

We focused on creating multi-tasking products that do what they say and above all, work as hard as you do, day in and day out. This practical approach addresses real-life beauty needs.

Painstakingly Formulated Award-Winning Products

We've painstakingly formulated each and every one of our award-winning concealers, primers and foundations with only the highest quality and most innovative skin-nourishing ingredients, so your skin not only looks but feels AMAZING.

No Animal Testing, Good Manufacturing Practices

Our manufacturers and raw material suppliers do not animal test and we follow all Good Manufacturing Practices as required by the extensive testing we conduct for European cosmetic goods registration.

Products We Believe In and Proudly Wear

Our goal from the beginning was to bring products to market that we believed in, that we'd proudly wear ourselves and that our customers would love! This personal investment ensures authentic quality.

High-Performance, Skin-Loving

Creating "high-performance, skin-loving formulas" ensures that makeup delivers results while caring for skin health.

Transformative as It Is Empowering

Beauty that is "as transformative as it is empowering" changes both appearance and confidence simultaneously.

Finest Natural Ingredients

Infusing "the finest natural ingredients" ensures that products nourish skin with nature's best offerings.

Healthier, Radiant Skin from Within

Promoting "healthier, radiant skin from within" focuses on genuine skin improvement rather than just coverage.

Multi-Functional Beauty Essentials

Creating "multi-functional beauty essentials" provides versatility and value by addressing multiple needs in single products.

Superior Results

Delivering "superior results" sets performance standards above industry average.

Respecting Unique Beauty

"Respecting the unique beauty of every individual" ensures inclusive formulations that work for diverse skin tones and types.

Empowering Confidence

Being "dedicated to empowering confidence with every product" positions makeup as tool for self-assurance.

Integrity and Innovation

Being "rooted in integrity and innovation" combines ethical business practices with cutting-edge formulation.

More Than a Beauty Brand—A Community

Being "more than a beauty brand—we're a community" creates belonging and connection beyond transactions.

Celebrate Self-Expression

Supporting those who "celebrate self-expression" encourages authentic personal style rather than conformity.

Embrace Their Individuality

Welcoming those who "embrace their individuality" validates diverse beauty expressions and choices.

Products That Truly Perform

Creating "products that truly perform" ensures that claims are backed by actual results.

Multi-Tasking Products

Focusing on "multi-tasking products" addresses busy lifestyles needing efficient, versatile solutions.

Do What They Say

Products that "do what they say" build trust through consistent delivery on promises.

Work as Hard as You Do

Products that "work as hard as you do, day in and day out" provide long-lasting performance for demanding schedules.

Painstakingly Formulated

"Painstakingly formulated" demonstrates meticulous attention to detail and commitment to excellence.

Award-Winning Concealers, Primers, Foundations

Creating "award-winning concealers, primers and foundations" validates quality through industry recognition.

Highest Quality, Most Innovative

Using "only the highest quality and most innovative skin-nourishing ingredients" ensures both current excellence and future advancement.

Looks and Feels AMAZING

Ensuring skin "not only looks but feels AMAZING" addresses both visible results and sensory experience.

No Animal Testing

"Manufacturers and raw material suppliers do not animal test" ensures cruelty-free practices throughout supply chain.

Good Manufacturing Practices

Following "all Good Manufacturing Practices" ensures safety, quality, and consistency in production.

European Cosmetic Goods Registration

Conducting "extensive testing for European cosmetic goods registration" meets higher international standards.

Products We'd Proudly Wear Ourselves

Creating products "we'd proudly wear ourselves" demonstrates personal belief in quality and safety.

At Daily Health & Beauty, we're thrilled by Sue Katz and Lisa Thurman's mission to create AmazingCosmetics with high-performance, skin-loving formulas that work as hard as you do. Their painstakingly formulated award-winning concealers, primers, and foundations with the finest natural ingredients, commitment to no animal testing and Good Manufacturing Practices, and dedication to empowering confidence while respecting unique beauty makes AmazingCosmetics a perfect addition to our curated collection of transformative beauty brands.

Explore the complete AmazingCosmetics collection and discover multi-functional beauty essentials that prove beauty can be as transformative as it is empowering—rooted in integrity and innovation as more than a beauty brand but a community celebrating self-expression, embracing individuality, and seeking products that truly perform, where amazing happens.