Discover burnd: Dr. Mitchnick's 1998 Formula Revived for Everyone Who Stays Outside
Daily Health & Beauty
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We're excited to introduce burnd, born from a father's solution in 1998. Dr. Mark Mitchnick, a pediatrician, kept seeing sunburned kids and sunscreens that didn't work. So he invented transparent zinc oxide, built a lab, and supplied major brands. But none made a sunscreen he trusted for his family, so he made it himself. That formula became burnd. Twenty-five years later, his son revived it from Costa Rica — and realized the problem wasn't just his. That's how burnd started.
A Father's Solution: 1998
Dr. Mark Mitchnick, my dad and a pediatrician, kept seeing sunburned kids and sunscreens that didn't work. So he invented transparent zinc oxide, built a lab, and supplied major brands. But none made a sunscreen he trusted for his family, so he made it himself. That formula became burnd. This father's dedication to his family's protection created something the entire industry couldn't.
Where I Come In: 2023
I grew up using my dad's sunscreen daily — also pale, prone to acne, and always in the ocean. Whenever I run out, nothing else works. After moving to Costa Rica, I called him and asked him to revive his original formula. I shared it with friends, saw it work, and realized the problem wasn't just mine. That's how burnd started. This personal need became a universal solution.
Our Purpose Now
Our mission is simple: build a small system of high-performance products that actually work. We use medical-grade standards, price them accessibly, and live by one rule — if it isn't genuinely better, it isn't worth making. No fear-marketing, no noise, full transparency, and products we use ourselves, so everyone can stay outside longer without worrying about their skin. This philosophy puts performance and honesty above everything else.
Transparent Zinc Oxide: The Invention That Started It All
Dr. Mitchnick didn't just make a sunscreen — he invented transparent zinc oxide and built a lab that supplied major brands. Yet none of those brands made a formula he trusted for his own family. That gap between what was available and what actually worked is exactly what burnd was created to fill. This innovation ensures effective, invisible protection without compromise.
Medical-Grade Standards, Accessible Pricing
burnd uses medical-grade standards and prices their products accessibly — because great sun protection shouldn't be a luxury. With full transparency, no fear-marketing, and no noise, burnd delivers exactly what it promises: high-performance products that actually work for pale skin, acne-prone skin, and everyone who spends time in the ocean or outdoors. This commitment ensures everyone can stay outside longer without worrying about their skin.
At Daily Health & Beauty, we're excited by burnd's origin story where Dr. Mark Mitchnick, pediatrician and dad, kept seeing sunburned kids and sunscreens that didn't work, invented transparent zinc oxide, built a lab, supplied major brands, but none made a sunscreen he trusted for his family so he made it himself. His son growing up using dad's sunscreen daily — pale, prone to acne, always in the ocean — moving to Costa Rica, calling dad to revive the original formula, sharing it with friends, seeing it work, and realizing the problem wasn't just his makes burnd a perfect addition to our curated collection of medical-grade sun care brands.
Explore the complete burnd collection and discover high-performance sunscreen proving if it isn't genuinely better, it isn't worth making — no fear-marketing, no noise, full transparency, medical-grade standards, accessible pricing, and products they use themselves so everyone can stay outside longer without worrying about their skin!
