Meet PLAYALUXE: Heather Lovallo's Elevated Sustainable Swimwear

We're captivated to introduce PLAYALUXE, a direct-to-consumer swimwear brand based in Greenwich, Connecticut, redefining elevated sustainable swimwear for women and men. Founded by designer Heather Lovallo, the brand blends bold design, precise fit, and conscious craftsmanship to create swim and beach essentials that feel as good as they look. PLAYALUXE collections include sculpting bikinis, ruched one-pieces, flattering cover-ups, and tailored men's cabana sets—each merging fashion-forward style with exceptional comfort and performance. Every piece is made from GRS-certified recycled fabrics, crafted from post-consumer and ocean-bound plastic waste, and finished with OEKO-TEX® certified nickel-free and lead-free metal trims for durability and safety. The brand's commitment to sustainability runs through every detail—producing in small, ethical batches to minimize waste and partnering with CleanHub to support ocean plastic removal and global conservation initiatives, with packaging, hang tags, and shipping materials made from FSC-certified recycled and recyclable materials, ensuring a fully eco conscious experience from design to delivery. Recognized for redefining modern sustainable swimwear, PLAYALUXE stands at the intersection of design, innovation, and responsibility, with expanding international presence through select retail partners such as Wolf & Badger, continuing to set the standard for elevated, eco-conscious swimwear that proves sustainability and style can coexist beautifully.

About PLAYALUXE: Greenwich, Connecticut

PLAYALUXE is a direct-to-consumer swimwear brand based in Greenwich, Connecticut, redefining elevated sustainable swimwear for women and men. Founded by designer Heather Lovallo, the brand blends bold design, precise fit, and conscious craftsmanship to create swim and beach essentials that feel as good as they look.

Collections: Sculpting Bikinis, Ruched One-Pieces, Flattering Cover-Ups, Tailored Men's Cabana Sets

PLAYALUXE collections include sculpting bikinis, ruched one-pieces, flattering cover-ups, and tailored men's cabana sets—each merging fashion-forward style with exceptional comfort and performance. This comprehensive range serves diverse beach and pool needs.

GRS-Certified Recycled Fabrics from Post-Consumer and Ocean-Bound Plastic Waste

Every piece is made from GRS-certified recycled fabrics, crafted from post-consumer and ocean-bound plastic waste, and finished with OEKO-TEX® certified nickel-free and lead-free metal trims for durability and safety. This certification ensures environmental and health standards.

Commitment to Sustainability Runs Through Every Detail

The brand's commitment to sustainability runs through every detail. PLAYALUXE produces in small, ethical batches to minimize waste and partners with CleanHub to support ocean plastic removal and global conservation initiatives.

FSC-Certified Recycled and Recyclable Packaging Materials

Packaging, hang tags, and shipping materials are made from FSC-certified recycled and recyclable materials, ensuring a fully eco conscious experience from design to delivery. This holistic approach extends sustainability beyond the product.

Recognized for Redefining Modern Sustainable Swimwear

Recognized for redefining modern sustainable swimwear, PLAYALUXE stands at the intersection of design, innovation, and responsibility. Each collection reflects the brand's commitment to exceptional craftsmanship, sculpting silhouettes, and vibrant prints—all made using certified recycled materials and ethical production.

Expanding International Presence Through Wolf & Badger

With an expanding international presence through select retail partners such as Wolf & Badger, PLAYALUXE continues to set the standard for elevated, eco-conscious swimwear that proves sustainability and style can coexist beautifully.

At Daily Health & Beauty, we're captivated by Heather Lovallo's PLAYALUXE based in Greenwich, Connecticut, redefining elevated sustainable swimwear through bold design, precise fit, and conscious craftsmanship. Their collections of sculpting bikinis, ruched one-pieces, flattering cover-ups, and tailored men's cabana sets made from GRS-certified recycled fabrics crafted from post-consumer and ocean-bound plastic waste, finished with OEKO-TEX® certified nickel-free and lead-free metal trims, producing in small ethical batches, partnering with CleanHub for ocean plastic removal, and FSC-certified recycled packaging makes PLAYALUXE a perfect addition to our curated collection of elevated sustainable fashion brands.

Explore the complete PLAYALUXE collection and discover swim and beach essentials that feel as good as they look—proving PLAYALUXE stands at the intersection of design, innovation, and responsibility with expanding international presence through Wolf & Badger, setting the standard for elevated, eco-conscious swimwear where sustainability and style coexist beautifully!