Cob: Jess, Novak Djokovic, And A Fresh Take On Popped Sorghum

Some food stories begin with a recipe. Cob’s begins with a mom looking for something her family was missing: the joy of popcorn, without the corn. Jess found her answer in sorghum, and a shared enthusiasm with Novak Djokovic helped bring that tiny grain into the spotlight.

The result is a brand built around familiar snack-time pleasures with a different grain at the center. Cob presents sorghum as a naturally gluten-free ingredient and turns it into popped snacks designed to be craveable and easy to share.

From Jess’s Kitchen

In Jess’s account, her son experienced unexplained health issues when he was little. After months of tracking what he ate, she identified a severe corn allergy and saw a change after removing corn from his diet.

The family went corn-free and cooked from scratch. But there was one snack she still wanted to recreate: popcorn. After trying different grains, Jess found sorghum. Its tiny popped kernels won over the whole family, and that discovery became the starting point for Cob.

Her experience explains the purpose behind the brand. It is a personal account, not a diagnostic guide or a promise that every Cob product suits every allergy. For shoppers avoiding corn or other allergens, individual ingredients and manufacturing information remain important.

From The Court To Cob

Novak Djokovic’s connection to the brand starts with his own attention to food. In his message about Cob, he describes wanting food that supports his approach to performance while still tasting good.

Jess’s search for snacks her children could eat resonated with him. He says trying sorghum helped convince him to bring Cob to life, and describes sharing Cob with his own children as part of their snack-time routine.

That connection gives the story its two perspectives: a parent solving a practical food problem and an athlete excited about a different grain. Neither requires turning an everyday snack into a promise of athletic performance.

Meet The Grain Behind The Pop

Sorghum is central to Cob’s identity. The founders describe it as naturally gluten-free and nutrient-rich, with a climate-smart appeal. Those are part of the brand’s ingredient story, not a substitute for the nutrition facts or product-specific information.

For shoppers, the simplest way to explore is by flavor and format. Whether you prefer a straightforward salty option or something with a more savory seasoning profile, the collection gives you several places to start.

Find Your Snack-Time Match

Olive Oil Pink Salt, Mediterranean Herb, Seriously Cheesy, and Cacio E Pepe each bring their own flavor identity to the range. The Cob Theater Tin and A Pop of Joy Tin add tin formats to explore for your next movie night or snack-table moment.

Product names alone do not establish ingredients, dairy content, or suitability for an allergy. Open each product for its full details, current options, and available sizes before choosing.

Why We Carry Cob

We like the clear idea at the center of Cob: take a beloved snack occasion and approach it through a grain that Jess discovered while trying to meet her family’s needs. Novak’s enthusiasm adds another voice to that story, but the invitation is simple: discover sorghum, compare flavors, and find something you enjoy.

Browse the collection below for current pricing and options. If you are managing a severe food allergy, confirm product and cross-contact information with the manufacturer before trying a new snack.