Chipped Social: Press-On Nails With A Conversation Built In

For Winny, fashion and technology were never separate interests. While studying Fashion and Textile Design, a dream internship in New York introduced her to crypto and blockchain, opening a door to an entirely different creative world.

She explored the relationship between fashion, technology, and blockchain in her thesis, then continued into a master’s in Business and Technology. Years in tech followed, but one question kept growing: could technology feel more welcoming, personal, and fun?

Making Space For Femininity

After seven years in tech and crypto, Winny wanted to reconnect with parts of her femininity that had felt less at home in male-dominated spaces. Following time running her own agency in 2021 and 2022, she stepped back to think about what she wanted to build next.

The idea was not to ask women to fit a familiar picture of technology. It was to bring technology into something they could enjoy on their own terms, with fashion and self-expression leading the way.

An Experiment Before A Business

Winny started making NFC acrylic nails for herself before conferences. A tiny chip made an ordinary introduction a little more memorable, and her friends wanted to try it too.

Making extensions for everyone was not the answer. She began looking for a press-on version that could make the experience easier to share. That search became Chipped: a playful experiment that grew into a product, a platform, and a community.

The Twist Is In The Thumb

Chipped’s press-ons contain an NFC microchip in the thumb nail. Once connected through the Chipped Social app, scanning the nail with a compatible phone opens the profile or destination you have chosen.

You can set up a social profile with your links or direct the scan to a particular profile. The destination can be changed in the app, so the same nail can reflect what you want to share next. It is a small, wearable alternative to spelling out a handle during a conversation.

A Lot Of Work Behind A Little Chip

Turning that experiment into a business meant bringing several moving parts together: custom-programmed chips, nail manufacturing, an app, and the platform behind it.

Along the way, Winny and the team built a supply chain and hosted events around the world. The community became part of the story, giving the project a human side that mattered just as much as getting the technology to work.

Choose Your Look

The current collection includes Based, Cherrysh Me, When Life Gives You Lemons, Mermaid’s Purse, and Accelerate. Explore each design for its available options, contents, and application details.

Prepare and apply your nails according to the product instructions. Then set up your profile in the Chipped Social app and add the nail as a device in settings. Check the current compatibility and scanning guidance before relying on it for an event or introduction.

Share What You Choose

Think of your linked profile as something you are intentionally making available to people who scan the nail. Choose links you are comfortable sharing and revisit them when your plans change.

The platform also includes a tap-and-points rewards element. Check the app for current participation rules and available rewards rather than assuming a particular partner offer will always be included.

Why We Carry Chipped Social

We love the way Chipped puts personal style at the center of a technology idea. It began with something Winny wanted for herself and grew into a way for more people to feel part of the conversation.

Browse below for current designs, options, and pricing, and find a look with a little more to say.