Welcome to the Rashell-a-verse: 20+ Years of Cruelty-Free Cosmetics from Los Angeles
Daily Health & Beauty
Share
We're thrilled to introduce Rashell Cosmetics — the best kept secret in makeup. Founded over twenty years ago by chemist Mehrdad Mobassery in Los Angeles, CA, Rashell was built on a mission to create reasonably priced alternatives to the top brands of the day. Today, under the passionate ownership of John Dorsey, Rashell continues to deliver cruelty-free, skin-friendly cosmetics that loyal customers have loved for decades. If you're just now finding out about us, welcome to the Rashell-a-verse!
Our Story: Founded by Chemist Mehrdad Mobassery in Los Angeles
Rashell Cosmetics was founded over twenty years ago by chemist Mehrdad Mobassery in Los Angeles, CA. After many years of perfecting his formulations to create reasonably priced alternatives to the top brands of the day, Mehrdad retired. This two-decade foundation of chemist-crafted formulations is the backbone of every Rashell product.
Meet John Dorsey: The New Owner of Rashell Cosmetics
My name is John Dorsey, and I am the new owner of Rashell Cosmetics. When I first discovered Rashell, I was blown away by the quality and staying power of its star product, the Hair Mascara. I run a women's hair accessory company, and it felt like a natural next step for my family and me to take on Rashell. This seamless transition ensures Rashell's legacy of quality and affordability continues to thrive.
A Family Affair: The Women in John's Life Love Rashell
The women in my life love makeup. My two daughters and my wife — a total beauty fiend — are big fans of Rashell's cruelty-free, skin-friendly products. This family endorsement speaks volumes about the quality and trust that Rashell has earned over more than two decades. When the people closest to you are your biggest fans, you know you have something special.
The Star Product: Hair Mascara with Unmatched Staying Power
Rashell's star product, the Hair Mascara, is what first caught John's attention — and for good reason. With quality and staying power that rivals the top brands at a fraction of the price, the Hair Mascara is a testament to Mehrdad's years of chemist-perfected formulations. This iconic product has built a loyal following that spans decades.
Cruelty-Free, Skin-Friendly, and Reasonably Priced
Rashell Cosmetics delivers cruelty-free, skin-friendly products at prices that make quality makeup accessible to everyone. Built on a chemist's precision and a family's passion, every Rashell product reflects the belief that great cosmetics shouldn't cost a fortune. This commitment to accessibility ensures everyone can enjoy the Rashell-a-verse.
The Best Kept Secret in Makeup — Until Now
Rashell is the best kept secret in makeup. If you're just now finding out about us, welcome! And if you are one of our many longtime loyal customers, we just want you to know how grateful we are to have you in the Rashell-a-verse! This warm community of loyal fans reflects the genuine love people have for Rashell's products.
At Daily Health & Beauty, we're thrilled by Rashell Cosmetics being founded over twenty years ago by chemist Mehrdad Mobassery in Los Angeles perfecting formulations to create reasonably priced alternatives to top brands, new owner John Dorsey being blown away by quality and staying power of the star Hair Mascara product, his two daughters and wife being big fans of Rashell's cruelty-free skin-friendly products, and Rashell being the best kept secret in makeup with many longtime loyal customers makes Rashell a perfect addition to our curated collection of chemist-crafted cruelty-free cosmetics brands.
Explore the complete Rashell collection and discover over twenty years of chemist-perfected, cruelty-free, skin-friendly cosmetics from Los Angeles — reasonably priced alternatives to the top brands with the quality and staying power to match. Welcome to the Rashell-a-verse!
