PLAYALUXE: Heather Lovallo's Elevated Sustainable Swimwear
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PLAYALUXE — Elevated Sustainable Swimwear
“Bold design, precise fit, and conscious craftsmanship — swim and beach essentials that feel as good as they look.”
Shop PLAYALUXE ↓At Daily Health & Beauty, we’re captivated by PLAYALUXE — a Greenwich, Connecticut-based swimwear brand founded by designer Heather Lovallo that proves sustainability and style can coexist beautifully. Every piece is crafted with intention, certified with purpose, and designed to make you feel extraordinary.
Founded By Heather Lovallo — Greenwich, Connecticut
PLAYALUXE is a direct-to-consumer swimwear brand redefining elevated sustainable swimwear for women and men. Founded by designer Heather Lovallo, the brand blends bold design, precise fit, and conscious craftsmanship to create swim and beach essentials that feel as good as they look — with an expanding international presence through select retail partners including Wolf & Badger.
The Collections
Sculpting Bikinis
Fashion-forward silhouettes designed to flatter and perform.
Ruched One-Pieces
Elegant, body-conscious one-pieces with exceptional comfort.
Flattering Cover-Ups
Versatile beach-to-street cover-ups with effortless style.
Men’s Cabana Sets
Tailored men’s sets merging resort style with performance.
“PLAYALUXE stands at the intersection of design, innovation, and responsibility — setting the standard for elevated, eco-conscious swimwear that proves sustainability and style can coexist beautifully.”
— PLAYALUXESustainability Certifications & Commitments
GRS-Certified Recycled Fabrics
Every piece made from post-consumer and ocean-bound plastic waste — certified by the Global Recycled Standard.
OEKO-TEX® Certified Trims
Nickel-free and lead-free metal trims certified for durability and safety.
CleanHub Partnership
Partnering with CleanHub to support ocean plastic removal and global conservation initiatives.
FSC-Certified Packaging
Packaging, hang tags, and shipping materials made from FSC-certified recycled and recyclable materials.
Small Batch Production
Produced in small, ethical batches to minimize waste and ensure quality craftsmanship.
Eco-Conscious End-To-End
A fully eco-conscious experience from design to delivery — sustainability in every detail.
Design, Innovation, And Responsibility
PLAYALUXE is recognized for redefining modern sustainable swimwear. The brand’s commitment to sustainability runs through every detail — from the GRS-certified recycled fabrics and OEKO-TEX® certified trims, to the CleanHub partnership and FSC-certified packaging. This is swimwear with a conscience, built to last, and designed to inspire.
Why We Carry PLAYALUXE
- Founded by Heather Lovallo — A designer-led brand with a clear vision: bold, precise, and conscious swimwear
- GRS-certified recycled fabrics — Made from post-consumer and ocean-bound plastic waste — certified sustainability
- OEKO-TEX® certified trims — Nickel-free and lead-free metal hardware for safety and durability
- CleanHub partnership — Active support for ocean plastic removal and global conservation
- Small batch, ethical production — Minimizing waste while maximizing quality and craftsmanship
- International recognition — Stocked by Wolf & Badger — a trusted global platform for sustainable brands
Available At Daily Health & Beauty
Sustainability And Style. Coexisting Beautifully. That’s PLAYALUXE.
Browse All Products ↓PLAYALUXE At Daily Health & Beauty
