Noogs: Paige & Ben's Sour Gummy Energy Chews Born from a Run, a Candy, and a Dog Named Daisy

Building Community. Fueling Fun.

Noogs: Fueling Can Be Fun

Sour Gummy Taste, Performance Electrolytes, And A Very Good Origin Story.

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We're delighted to introduce Noogs — energy chews that taste like sour gummy candy, designed for performance. Born in 2021 from a run, a craving, and a spark of dietitian-meets-marathoner ingenuity, Noogs was co-founded by Paige and Ben Foote around one simple belief: fueling can be fun. Named after their beloved dog Daisy, affectionately nicknamed Noog, Noogs is a brand built on delicious fuel, athletic community, and the joy of showing up for the sport you love.

Noogs brings something the sports-nutrition aisle has been missing: a product athletes can actually look forward to eating, with the electrolytes and chewability needed to support an active routine.

A Run, A Candy, And A Dog

In 2021, while out for a run, co-founder Paige had an idea to create a sports-nutrition product she could actually look forward to eating. As a marathoner, she experimented with all kinds of gels and chews while training, struggling to find something she could enjoy on the run.

Sour gummy candies were a fun alternative, but they lacked electrolytes, were difficult to chew, and often got stuck in her teeth. If only there were energy chews that tasted like sour gummy candy — and that's when it hit her. If she couldn't find them, she could make them. That runner's frustration became the spark for an entirely new category of sports nutrition.

A Dietitian With A Dream: Paige Foote, Co-Founder

As a dietitian in the sports-performance field, Paige had the skills to bring the idea to life. Partnering with her husband Ben and a food science team, they began developing energy chews inspired by sour gummy candy but designed for performance.

Today, Ben and Paige run Noogs together, building a brand around delicious fuel and the belief that fueling can be fun. Their professional expertise combined with personal passion created something the sports-nutrition world had never seen before.

Building Community, Fueling Fun

Paige and Ben never take for granted how special their work is. As a former military family, they experienced firsthand how athletics can build community and foster resilience.

Through Noogs, they are proud to help athletes of all levels and backgrounds find community, purpose, confidence, and fun through sports. This community-first mission transforms every pack of Noogs into something much bigger than a snack.

The Original Noog: Named After Daisy

Paige and Ben Foote often joke that their dog Daisy looks like a chicken nugget. “We went from calling her Chicken Nugget to Nugget, to Nug, and eventually, Noog.” When it came time to name the product, Noogs was an obvious choice — reflecting the fun and playful nature of the brand and honoring their special girl who has been with them through it all.

This origin story is as joyful and genuine as the product itself. Every pack carries a little of the personality that made Noogs what it is.

Sour Gummy Taste. Performance Electrolytes. Zero Compromise.

Noogs energy chews deliver the sour gummy candy experience athletes actually crave — with the electrolytes, chewability, and performance nutrition that gels and traditional chews have always lacked.

Designed by a sports dietitian, developed with a food science team, and tested on real training runs, Noogs proves that what fuels you doesn't have to feel like a chore. This delicious-meets-functional formula is what makes Noogs genuinely different.

Why We Carry Noogs

At Daily Health & Beauty, we're delighted by Noogs co-founder Paige Foote, marathoner and sports dietitian, having the idea on a run in 2021 to create energy chews that taste like sour gummy candy after struggling to find something she could actually enjoy while training.

Paige's partnership with husband Ben and a food science team, their experience as a former military family, their belief that athletics builds community and fosters resilience, and the playful story of Daisy, affectionately nicknamed Noog, make Noogs a perfect addition to our curated collection of athlete-founded, fun-first sports-nutrition brands.