burnd: Dr. Mitchnick's 1998 Formula Revived for Everyone Who Stays Outside
Daily Health & Beauty
Medical-Grade Standards, Built For Outside
burnd: Dr. Mitchnick’s 1998 Formula Revived For Everyone Who Stays Outside.
Transparent zinc oxide sunscreen from the pediatrician who invented it, made for real skin, real sun, and real outdoor life.
Shop burnd ↓Most sunscreen brands start with a marketing brief. burnd started with a pediatrician who kept seeing sunburned kids and sunscreens that didn’t work. Dr. Mark Mitchnick didn’t just complain about the problem, he solved it. He invented transparent zinc oxide, built a lab, and supplied the formulas to major brands. Then he made one for his own family.
That formula, used daily for 25 years, became burnd. Today, the brand is bringing the same medical-grade standards, honest performance, and accessible approach to everyone who spends time outside.
“My Dad, A Pediatrician, Kept Seeing Sunburned Kids And Sunscreens That Didn’t Work. So He Invented Transparent Zinc Oxide, Built A Lab, And Supplied Major Brands. But None Made A Sunscreen He Trusted For His Family, So He Made It Himself.”
— The Burnd Origin StoryThe burnd Standard
Transparent Zinc Oxide: The technology Dr. Mitchnick invented, designed to protect without the heavy white cast.
Medical-Grade Standards: Formulated with the same rigor as clinical products.
Accessible Pricing: Great sun protection should not be a luxury.
Full Transparency: No fear-marketing, no unnecessary noise, and no claims the founders would not stand behind.
1998: A Father Solves The Problem
Dr. Mark Mitchnick was a pediatrician watching the same thing happen over and over: kids coming in sunburned while parents used sunscreens that were not working. The products on the market were either ineffective, left a white cast, or were so unpleasant to apply that nobody used them consistently.
So he went to work on the problem. He invented transparent zinc oxide, the technology that makes mineral sunscreen more wearable, built a lab, and became a supplier to major brands. But even with access to the best formulation science in the industry, none of those brands made a sunscreen he trusted for his own family.
2023: The Son Calls From Costa Rica
Dr. Mitchnick’s son grew up using his dad’s sunscreen every day. Pale, prone to acne, and always in the ocean, he knew exactly what good sun protection felt like, and he knew nothing else came close.
“Whenever I Run Out, Nothing Else Works. After Moving To Costa Rica, I Called Him And Asked Him To Revive His Original Formula. I Shared It With Friends, Saw It Work, And Realized The Problem Wasn’t Just Mine.”
— The Next Chapter Of burndWhen he moved to Costa Rica in 2023 and ran out, the gap was impossible to ignore. He called his dad. They revived the original formula, shared it with friends in Costa Rica, watched it work on different skin types in real outdoor conditions, and realized what had always felt normal to their family was something most people had never had access to.
If It Isn’t Genuinely Better, It Isn’t Worth Making.
burnd’s mission is simple: build a small system of high-performance products that actually work, with medical-grade standards, accessible pricing, no fear-marketing, and full transparency.
Built For Everyone Who Stays Outside
There is no sprawling product line, no trend-chasing, and no ingredient of the day. burnd is focused on the formula that has been trusted in one family for 25 years, now available to everyone who stays outside.
Mineral protection built to be wearable without the heavy white cast.
Formulated with the same seriousness as clinical products.
Effective sun protection should be available without luxury pricing.
No noise, no hype, just honest performance claims.
Products the people behind the brand use themselves.
Made for sun, sweat, ocean days, and real everyday exposure.
Available At Daily Health & Beauty
Medical-Grade Sun Protection. No White Cast. No Excuses.
Shop burnd ↓The Story Behind The Formula
Dr. Mark Mitchnick is a pediatrician, inventor of transparent zinc oxide, and the scientist behind the formula that became burnd.
Dr. Mitchnick spent his career at the intersection of medicine and formulation science. He watched the sunscreen industry from the inside, supplying the technology that made mineral sunscreen wearable to the brands that sold it, and saw firsthand how rarely that technology was used to its full potential.
Twenty-five years later, his son brought it to the world. burnd is what happens when the person who invented the technology decides to stop supplying it to brands that will not use it right, and makes the product himself.
Why We Carry burnd
At Daily Health & Beauty, we carry burnd because the origin story is the product. This is not a brand built around a trend or a marketing angle. It is a formula trusted by the family of the scientist who invented the underlying technology, for 25 years, in real outdoor conditions.
Medical-grade standards, transparent zinc oxide, no white cast, accessible pricing, and zero tolerance for products that do not actually work. If you spend time outside, burnd is the sunscreen worth discovering.
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Medical-grade sun protection made for real outdoor life.Shop The Full burnd Collection →
