Discover Conscia: Nicole & Victoria's Mindful Haircare Built on Waterless Formulas and Eco-Responsibility

We're honored to introduce Conscia, the vision of Nicole Brown and Victoria Heldt — a veteran hairstylist with two decades of industry experience and a finance professional with a passion for environmental sustainability. After three years of researching, formulating, testing, and tweaking, Conscia delivers a collection of clean, active botanical haircare products with no water in the formulations and no plastic packaging. Mindful haircare for hair, scalp, and mind — premium self-care that combines holistic philosophy, social purpose, and eco-responsibility.

Our Story: Mindful Haircare Born from Two Decades of Industry Awareness

Conscia is the vision of Nicole Brown, a veteran hair stylist who, after two decades in the industry, became acutely aware of the water and plastic waste in hair products. Struggling to find anything eco-friendly and salon-grade, she set out to change the way we think about haircare. Nicole shared her mission with longtime client Victoria Heldt, and a partnership was born. Victoria had developed a passion for environmental sustainability and immediately saw the opportunity in redefining luxury haircare for today's mindful consumer. Three years of researching, formulating, testing, and tweaking yielded a collection of clean products made with active botanical ingredients — without water in the formulations or plastic packaging. This partnership of expertise and vision created something the haircare industry had never seen before.

Nicole Brown: Co-Founder, CEO, and 20-Year Hair Industry Visionary

With 20 years of experience as a hairstylist, educator, and salon owner, Nicole brings a wealth of industry expertise to Conscia. Born and raised in Michigan, Nicole left for Los Angeles at 18 to pursue her childhood dream of a career in hair care. After training with Vidal Sassoon, she began working for the esteemed brand in 2002 as a stylist, creative director, and global Sassoon educator. In 2013, she opened Tailored Salon in San Francisco, where she and 12 stylists served thousands of clients over seven years. In 2020, Nicole shifted her focus to build the Conscia brand, opening the Conscia Studio in Portland, Oregon. Building on 18 years of teaching experience, Nicole developed the Conscia Mindful Method — her proprietary approach to the how and why of cutting hair that empowers stylists to be their most confident selves. She travels between San Francisco and Portland, where she is raising her daughter. This lifetime of dedication to the craft is the backbone of every Conscia formula.

Victoria Heldt: Co-Founder, CFO, and Environmental Sustainability Champion

Victoria started her career in finance, where she co-managed a multi-billion dollar portfolio of investments in renewable energy assets. While working in this sector, she fostered a passion for environmental sustainability. With Conscia, she aims to merge that focus with her decade of finance experience to effect change at both the individual and global level. Victoria is also an intuitive reader and healer, passionate about all things healing and wellness, working primarily with oracle and tarot cards to provide energy readings that help clients navigate their thoughts and understand their patterns. Born and raised in Iowa, she currently resides in San Francisco. Like Nicole, she is an earth sign. This rare combination of financial acumen, environmental passion, and healing wisdom makes Victoria an extraordinary co-founder.

Waterless, Plastic-Free, and Salon-Grade

Conscia's ultimate aim is to offer a premium self-care experience that combines holistic philosophy, social purpose, and eco-responsibility — and to build a community united by a more aware way of living. Clean products made with active botanical ingredients, without water in the formulations or plastic packaging. Mindful haircare with a concentration not just on hair but also on scalp and mind. This triple focus on hair, scalp, and mind elevates Conscia far beyond conventional haircare.

At Daily Health & Beauty, we're honored by Conscia co-founders Nicole Brown's two decades as hairstylist, educator, and salon owner training with Vidal Sassoon and opening Tailored Salon in San Francisco before developing the Conscia Mindful Method, and Victoria Heldt's co-management of multi-billion dollar renewable energy portfolio and passion for environmental sustainability, spending three years researching formulating testing and tweaking to create clean active botanical haircare with no water in formulations and no plastic packaging combining holistic philosophy, social purpose, and eco-responsibility makes Conscia a perfect addition to our curated collection of waterless salon-grade mindful haircare brands.

Explore the complete Conscia collection and discover mindful haircare built on active botanical ingredients, waterless formulas, and plastic-free packaging — salon-grade results with holistic philosophy, social purpose, and eco-responsibility. A premium self-care experience for hair, scalp, and mind. Welcome to a more aware way of living!