FIG Beauty & Skincare: Bold, Plant-Based Beauty With A Lighter Footprint

Daily Health & Beauty
FIG Beauty & Skincare editorial still life of unlabelled pink and orange skincare containers with fresh leaves and citrus, representing plant-based beauty.

Plant-Based Beauty. A Lighter Footprint.

FIG Beauty & Skincare: Bold, Plant-Based Beauty With A Lighter Footprint.

Vegan, cruelty-free beauty and skincare from two friends making high-performance products with a kinder approach.

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There is only one you and one Earth, so FIG Beauty & Skincare believes both deserve care. The brand brings together beauty and skincare designed to be good for skin and gentler on the planet, with plant-based ingredients, ethical sourcing, and a more mindful footprint.

FIG was created by two friends who saw a gap in the market for sustainable, high-quality beauty and skincare at an affordable price. Their idea is simple: make clean, effective products people can feel good about using, without sacrificing performance or turning everyday self-care into a complicated routine.

“A Drastically Different Approach, A Beautifully Different Result.”

FIG Beauty & Skincare

FIG Beauty & Skincare At A Glance

Vegan, plant-based, and cruelty-free beauty and skincare.

Ethically sourced ingredients and products carefully crafted in North America.

A women-owned brand built by two friends around high performance, multifunctional use, and more accessible pricing.

Created with sustainable practices and local communities in mind.

Beauty With A Kinder Point Of View

FIG is committed to ethical beauty. Its products are described by the brand as 100% vegan and cruelty-free, with plant-based ingredients and no animal-derived components or animal testing. The goal is high-quality skincare with a low-key impact, without what the founders call “shady stuff” or planet-wrecking formulas.

Products are carefully crafted locally in North America, supporting sustainable practices and local communities. FIG’s approach pairs bold beauty with thoughtful choices, so customers can build a routine that feels good without carrying a long list of steps.

VeganPlant-based formulas, with no animal-derived components, according to the brand.
Cruelty-FreeThe brand says its products are made without animal testing.
Ethically SourcedIngredient sourcing is guided by the founders’ commitment to responsible practices.
Made In North AmericaProducts are carefully crafted locally in the USA or Canada.

Two Friends, One Shared Mission

FIG is proudly women-owned by two friends who recognized that shoppers wanted sustainable, high-quality beauty and skincare at a price that felt accessible. Together, they set out to create clean, effective products that make everyday care feel both effortless and empowering.

Meet Vanessa, Founder

Vanessa is a mom of two, a Taurus, a skincare-obsessed beauty lover, and a veteran of tech and influencer marketing with more than 12 years of experience. She created FIG to bring bold, high-performance products to people who want clean ingredients and “main character energy.”

For Vanessa, skincare is more than a routine. It is a ritual, and beauty should feel effortless and empowering.

Meet Cheriene, Co-Founder

Cheriene is a mom of two, a working makeup artist, and a San Diego local who describes herself as FIG’s enthusiastic, not-so-silent co-founder. Her focus is on high-performance, multifunctional products that simplify routines without compromising on quality.

At the heart of her work is helping people feel confident in their skin with products that do more, with less fuss.

High Performance, Less Fuss.
FIG brings together multifunctional products, plant-based ingredients, and a straightforward approach to beauty, so a daily routine can feel considered without becoming complicated.

Thoughtful Beauty, From Formula To Footprint

FIG’s founders want people to feel good about what they use and how it is made. The brand focuses on vegan and cruelty-free products, responsible sourcing, local North American production, and sustainable practices intended to support a kinder beauty industry.

Plant-Based Formulas
Beauty and skincare made without animal-derived components, according to the brand.
Cruelty-Free Approach
FIG says no animals are harmed or used in testing its products.
North American Craft
Products are carefully made locally in the USA or Canada.
Mindful Sourcing
Ethical sourcing and sustainable practices are central to the brand’s mission.
Multifunctional Beauty
High-performance products designed to simplify the routine.
Accessible Quality
A women-owned independent brand working to make sustainable beauty more affordable.

Available At Daily Health & Beauty

Bold Beauty. Plant-Based Care. Less Fuss.

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Why We Carry FIG Beauty & Skincare

At Daily Health & Beauty, we carry FIG for its straightforward combination of plant-based beauty, cruelty-free values, multifunctional products, and an approachable price point. Vanessa and Cheriene built the brand around a simple belief: clean, effective beauty should feel good to use and more thoughtful in how it is made.

If you are looking for a beauty routine with bold energy and a lighter footprint, FIG Beauty & Skincare is ready to meet you where you are.


FIG Beauty & Skincare At Daily Health & Beauty

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Vegan, cruelty-free skincare with a more thoughtful footprint.Shop The Full FIG Beauty & Skincare Collection
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